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A Salute to Mego 12" Batman

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    Museum Robot
    • May 9, 2007
    • 5952

    A Salute to Mego 12" Batman

    The 12" Mego World's Greatest Superheroes are often overlooked and that's a shame because they are well made toys with a lot of fun variations. The 12"ers began in Canada, when Parkdale Novelty CEO Morris Kotzer created the line by ordering the minimum. The first 12" Batman is largely the most familiar as he is rather common due to Parkdale having overstock up until the 80's.


    The first 12" Batman has a unique head sculpt that was more realistic than his 8" WGSH counterpart.
    While his gloves were of similiar material, his cape was a shiny vinyl and belt was merely sewn on.
    The rest of this series was rounded out by Spider-Man, Superman and Robin who was 9" tall.
    THe figures utilized "Skinny Bodies" that were also used for celebrity figures like Captain And Tenneil.






    The artwork on the from utilized the 8" Packaging stock art which was actually dating back to the 1960's. The heroes heads in the bubbles can also be seen in the 1976 DC 8" card art.






    The back of the box utilizes much of the same art seen on the original solid boxes.
    The notable distinction being the crudely traced swipe of a Jim Aparo Batman from Detective comics 443 (thanks to Chris Franklin for that tip)
    In 1978, Mego began to solicit the 12" line across the world, packaging for the 12" heroes can be found in UK, Italian and French packaging.
    There is even a second release of this figure that believed to sold to the American market.









    This second release of the 12" Batman has a new image of the caped crusader and the smiling hero head bubbles are taken from the 1979 DC comics 8" hero card.

    It's interesting to note that the Batman figure has a small emblem, this is a legitimate variation and only seems to happen with this box. Note that Batman now has a cloth cape as well.

    There is an Italian version of the packaging as well but it seems Mego corrected the sticker problem by that time.

    It's largely thought this figure was released in the US for a brief time before Mego decided to officially create a 12" Batman.






    The back of the box uses the popular Neal Adams Batman that is also seen on the Japanese Popy Batman box.

    Mego actually used that image of Superman in ads to promote the WGSH and who doesn't love that happy skipping Robin?

    While the Superman box in this series recieved new artwork, there has never been a sighting of a revised Robin box although by this time Mego had swapped out the original 9" Robin and added a 12" figure.













    In 1979, Mego finally embraced the 12' line in America, Fly away action was introduced to combat Remco's line of Energized Superheroes.

    Magnetic Batman recieved not only a new muscular body but a revised head sculpt, man was he PO'd looking. This was possibly the most comic accurate Batman figure Mego produced.

    Both Batman and Robin were given Magnetic hands and feet, a wonderful concept that had many Batman figures hanging from fridges.














    The back depicted happier times with the Dynamic Duo as they hang from a girder. Mego made a big splash about these figures with TV and comic book advertising.

    They were sold in Canada as well although boxed Grand Toys versions are hard to find.

    What's interesting to note is the Magnetic concept only ran one year and didn't appear to succesful, by the 1980 catalog Mego was marketing the figures without the magnetics and in new packaging.











    These figures represented the end of the 12' line for Mego.
    </span>
    The box is now a sharp purple and the flap now protudes the reverse of previous packaging. Fly Away Action is now written on the packaging and not a sticker.

    The box has a stark feel to it, almost symbolizing what was going on at Mego at the time, a company who by the early 80's had lost a great deal of it's creative energy.

    It's interesting to note that these Purple boxed Batman figures are incredibly rare with only four known specimens reported. One of which has a sewn on vinyl belt, so a variation abounds.

    Mego must have shipped these out in very limited quantities, they were advertised until 1981.




    The back of the box recycles the wonderful neal Adams Art used for the Wayne Foundation Playset as a cheery dynamic Duo going flying off somewhere.
    </span>
    In 1982, Mego pulled the 12' Heroes, although their tenure in the US was brief, it did make for some memorable and interesting figures while it lasted.

    For More Info, check out our12" Mego Superhero Gallery.

    Buy, Sell or Trade Mego Superheroes at the MegoMuseum Froums.
    </span></span></span>

    More...
  • SlipperyLilSuckers
    MeGoing
    • May 14, 2003
    • 9031

    #2
    Thanks, I found that very interesting, hadn't seen the rear of the fly-away box before, nor the front of the final version box. I love how even 5 years later, I keep seeing new stuff here.

    Comment

    • palitoy
      live. laugh. lisa needs braces
      • Jun 16, 2001
      • 59794

      #3
      Thanks for checking it out Cat. These 12" guys are an obsession I've had for ages and I wanted to share. Not as "sexy" as the 8" guys to most but an important little bit of Mego history.
      Places to find PlaidStallions online: https://linktr.ee/Plaidstallions

      Buy Toy-Ventures Magazine here:
      http://www.plaidstallions.com/reboot/shop

      Comment

      • Godzilla
        Permanent Member
        • Nov 3, 2002
        • 3009

        #4
        Th 12 inch figures were special to me growing up. I loved my 8 inch ones, but I rarely saw these in stores and when I did they were usually too expensive for an impulse buy for my parents. Man did I love them though.

        I can remember picking up a 12 inch Cap in the box at a Flea Market and just being thrilled. He was one of my favorite figures for years and still is (even with his big head).
        Mortui Vivos Docent
        The Dead Teach the Living

        Comment

        • megoscott
          Founding Partner
          • Nov 17, 2006
          • 8710

          #5
          Wow, you really outdid yourself, Brian! Really great piece!

          "They box back depicts the Dynamic Duo in happier times, hanging from a girder.." lol Good times, good times.
          This profile is no longer active.

          Comment

          • batmanmc
            mego batman collector
            • Jun 22, 2004
            • 6227

            #6
            The 12'' Line Is Great . I Loved Superman And Batman As Kids. You Did A Nice Job Brian. Thanks.

            Comment

            • zerohour
              Member
              • Apr 16, 2008
              • 46

              #7
              Great read thanks for posting.
              There just will never be anything like the old Mego figures.
              They just captured children's imaginations so well for their time.

              I remember being a kid and seeing those brightly colored boxes across the isles with pics of Marvel and DC heroes together. That in itself is amazing to me to think about. Ads and packaging with Spider-Man and Hulk standing next to Batman and Superman. Never thought about it as a kid, I just figured it was natural that all of the heroes knew each other and hung out.

              Man, what times.

              Comment

              • toys2cool
                Ultimate Mego Warrior
                • Nov 27, 2006
                • 28605

                #8
                I love the 12" figures,especially the Batman
                "Time to nut up or shut up" -Tallahassee

                http://ultimatewarriorcollection.webs.com/
                My stuff on facebook Incompatible Browser | Facebook

                Comment

                • palitoy
                  live. laugh. lisa needs braces
                  • Jun 16, 2001
                  • 59794

                  #9
                  Originally posted by MegoScott
                  Wow, you really outdid yourself, Brian! Really great piece!
                  Thanks it kind came together last night, I'm caught up on articles and my wife went out so I thought I'd talk about my latest pick up which is the purple boxed Batman.

                  Wish I'd done a spell check this morning though...
                  Places to find PlaidStallions online: https://linktr.ee/Plaidstallions

                  Buy Toy-Ventures Magazine here:
                  http://www.plaidstallions.com/reboot/shop

                  Comment

                  • Earth 2 Chris
                    Verbose Member
                    • Mar 7, 2004
                    • 32970

                    #10
                    Fantastic piece Brian. I had never seen the back of that 2nd 12" Batman box before. Now I have to go and identify that Robin art source!

                    I obsessed over the 12" Magnetic Batman and Robin for years. My parents could never locate them for me. I finally got a set about 10 years ago. They were my holy grail for quite some time.

                    I would love to have the 9" Robin to go with my original 12" Batman. That's a newer grail for me.

                    More love for the 12" guys! How about some Mego cards!

                    Chris
                    sigpic

                    Comment

                    • DCSTING
                      Veteran Member
                      • Aug 23, 2004
                      • 416

                      #11
                      I tend to over use the term "underrated" when discussing various Mego lines but I do feel the 12" line is very Underrated. Thanks for the great read. Hopefully we can get other 12" updates in the near future.

                      Comment

                      • sauce
                        Removed
                        • Jun 24, 2007
                        • 3491

                        #12
                        as others have said, nicely written. i enjoyed the piece and pictures a WHOLE lot!

                        Comment

                        • Earth 2 Chris
                          Verbose Member
                          • Mar 7, 2004
                          • 32970

                          #13
                          I know it's been mentioned before, but the Adams Batman running pose that was also used on the 8" Popy boxes is based on the classic pose from "The Joker's 5-Way Revenge" in Batman #251, but it's actuall from the cover Limited Collector's Edition C25. Pic courtesy of our own Rob's awesome treasurycomics.com:


                          It's a disease, I can't help myself. I have to point these things out.

                          Chris
                          sigpic

                          Comment

                          • palitoy
                            live. laugh. lisa needs braces
                            • Jun 16, 2001
                            • 59794

                            #14
                            I'm glad you do Chris, it makes for some interesting trivia.
                            Places to find PlaidStallions online: https://linktr.ee/Plaidstallions

                            Buy Toy-Ventures Magazine here:
                            http://www.plaidstallions.com/reboot/shop

                            Comment

                            • megoscott
                              Founding Partner
                              • Nov 17, 2006
                              • 8710

                              #15
                              I just bought that Treasury Edition---I had it as a kid and it really brought back memories.

                              Other trivia--The art on the 12 inch box and the Wayne Foundation is different. It's the same drawing, but Adams (I presume) rendered the Wayne Foundation box in watercolors or marker or whatever while the 12 inch art is just flat color.
                              This profile is no longer active.

                              Comment

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