The Mego Superheroes Still Strong in 1979 Wards

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To start a new month off right why not showcase a beautiful page such as this in the Mego Museum Department Store Catalog Archive . The 1979 Mongomery Wards Catalog had an impressive selection of Mego Superheroes including the Elastic Heroes and the larger then life play set The Wayne Foundation.

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Speaking of Superheroes, check out this killer Mr.Fantastic figure, it's this week's custom spotlight. Check out all the cool goodies at Custom Mego.
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[Meule]

$19.99 for the Wayne Foundation... I'll take 5, please

[Earth 2 Chris]

What a great layout! I think I had those Spidey Walkie-Talkies. I hadn't seen them or thought of them in years. That's what I love about this place. Reigniting dead brain synapses of happy times!

Chris

[Meule]

Errrrr... what is Hulk doing to Spidey in the upper and lower of those 3 smaller pics?

[Wee67]

I didn't realize that Wonder Woman came with Fly Away Action.

Its nice to see a "later" ad that is still pushing heroes. I realize that access to later material is easier, but it usually also reflects Mego's own less influential period. I can remember how sci fi-oriented (read Star Wars) toys were by '79.

Chris points out another great thing about these ads- sometimes you see things you forgot about and it stokes some fun, nostalgic feelings.

[palitoy]

Errrrr... what is Hulk doing to Spidey in the upper and lower of those 3 smaller pics?

I don't know but I sure find it funny.

[Earth 2 Chris]

Errrrr... what is Hulk doing to Spidey in the upper and lower of those 3 smaller pics?
I don't know but I sure find it funny.
__________________

Obviously this was the inspiration for the Super-Randy Ultimate Hulk.

Chris

[Sowth]

He he I was going to say something about that third picture too, but I see Brian has already decided to give it the profile it deserves.

Together those three pics look like excerpts from the long lost 'Karma-Supra'

Ehhhhh yeah.

Will

[jwyblejr]

What I find funny is that Wards must think it takes five heroes to take down Penguin.

[toys2cool]

Great stuff,I've never seen the Spidey Walkie-Talkies before

[Mr Havoc]

I had one of the stretch hulks, wish i still had him. I wish I had all my old toys. My mom donated old toys to our church when we got new ones. I went back to our church and found two of my old Mego's. To say the least they are well used. and a bit glued together. I am going to try to restore them.

[palitoy]

I had one of the stretch hulks, wish i still had him. I wish I had all my old toys. My mom donated old toys to our church when we got new ones. I went back to our church and found two of my old Mego's. To say the least they are well used. and a bit glued together. I am going to try to restore them.

That sounds like a neat project.

[batmanmc]

great picture. love the catalog. mego still ruled then like it does today.

[Dave Mc]

Towards the end of the run and still most of the figures being pushed are the ones that were there in the beginning. Kind of cool.