Re-Mego rant to all

[drmego]

This was the philosophy in the old days - worry about selling the line first.
Then if it's successful, you can round it out with B team characters while
stilling keeping the A team in production giving the kids who bought the
initial wave new characters to buy, and new kids the chance to get on board.

Toy companies now are looking at a different landscape of two product releases
a year as opposed to one and the certainity that they need to save A list characters
in reserve to keep interest in the line.

It's a marathon, not a sprint these days.

[k2]

Very good point mikey

[Shanester]

It is a strategy MANY companies use. I don't fully understand it myself, but know its common.

[Mikey]

I put this in Buzz because it's not a reMego company specific rant - and I don't want to favor one over the other.

I can't stand when companies SAVE good characters for future waves only to have the line cancelled and we're left with mediocre figure filler.

I'm no great business man but I think a line should put it's best feet forward from the beginning.

Don't worry about tomorrow, be the best you can be today.