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An Interview with Marty Abrams Part 1
We here at the Mego Museum were excited to find this vintage toy industry publication interview with then Mego President Marty Abrams. This 1974 piece gets Abram’s opinions on the Toy Industry, Licensing and his vision of the future – specifically his then red hot Planet of the Apes license. Part two will follow next week, but for now enjoy!
INTERVIEWER: Let’s start with a brief history of Mego, primarily in terms of how it came to be where it is right now.
ABRAMS: Mego, itself, has really gone through a metamorphosis over the last four years. Our attitude was quite simple. We had a non-proprietary product line that we felt in our particular area of expertise was a winding road to nowhere specifically because our main competitors were our own customers, not any other toy company. They were going to the Far East and buying the product direct rather than going through an importer. The real demise of the import-oriented lines was due to the spiraling costs and the ability of the retailer to go direct himself. This really brought a quick and absolute end to the importer that the industry knew five years ago. We changed our operation [...]
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INTERVIEWER: Let’s start with a brief history of Mego, primarily in terms of how it came to be where it is right now.
ABRAMS: Mego, itself, has really gone through a metamorphosis over the last four years. Our attitude was quite simple. We had a non-proprietary product line that we felt in our particular area of expertise was a winding road to nowhere specifically because our main competitors were our own customers, not any other toy company. They were going to the Far East and buying the product direct rather than going through an importer. The real demise of the import-oriented lines was due to the spiraling costs and the ability of the retailer to go direct himself. This really brought a quick and absolute end to the importer that the industry knew five years ago. We changed our operation [...]
More...
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