Heroes World Ad-Before Heros World!

[VintageMike]

Confused? Saw this gem in one of my weekend pickups Brave & The Bold #132 cover dated Febraury 1977. Figured you would all enjoy it.
A few things.

1-This looks to be one of the earliest ads advertising the physical stores and it pre-dates The Heroes World name. They started out as "The Superhero Shops". I have other comics later on where they officially change the name to HW.

2-The "new" store named in this ad, Livingston, NJ is the one I actually went to when I would visited my friend in the area.

3-They are using mostly comic action heroes to advertise the 8" figures!

[SlipperyLilSuckers]

Interesting...thanks for taking the time to show us.

[UnderdogDJLSW]

They are using mostly comic action heroes to advertise the 8" figures!

Including the ugly WW. I remember this ad, but not for the figures. I always remember seeing the Super Hero Stamp Album and wondering what that looked like.

[drmego]

I didn't know MEGO did a blue batcopter?

[Sideshow Spock]

Ooh! Wonder Woman with "burly caveman" action!

[jwyblejr]

I didn't know MEGO did a blue batcopter?

With gray rotor blades to boot.

[palitoy]

Batman needs to do some sit ups.