America's Favorite T.V and Comic Hero

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This page is from the 1977 for "Johnny's Toys" a KY/OH based chain of toystores and features a tribute to the Batman (and some marvel characters snuck in there for good measure), interesting that they're still using RC Batman years after he was discontinued, must have confused a pile of kids. Click on the image for a larger view.

Also Check out the Mego Museum Department Store Catalog Archive for more.

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[Sowth]

Coool ad!

That lightbox is a new one to me, pretty obscure item compared to the others on that page I would have thought.

I've been trying to find a nice-priced mint-boxed Batman Janex clock for years. Everytime I think I've found one it goes for $150 and some! S'pose that's probably what I should pay :-)

Will

[ScottA]

Removable Bathood?

I've seen the light-up drawing desk on ebay a few times.

[Wee67]

That is a great ad! Just chock full of 70's goodness.

BTW, Will, I've managed to score 2 of those alarm clocks, working, and for under half that price. Be patient and good luck.

[HardyGirl]

Bat-tastic ad! I wish I could get my Janex clock to work!

[Riffster]

I had the alarm clock, I've been close to buying one on ebay a few times

[Earth 2 Chris]

I actually visited a Johnny's Toys for the first time earlier this year. Unfortunately, they are converting the store over to a play area/restaurant ala Chuck E. Cheese. The store looks like a big castle, and you can just imagine what it looked like in the 70s and 80s.

This ad really goes to show how huge Batman was, even into the 70s. From 1966 to now, Batman's popularity only slightly dipped three times. Immediately following the TV show's cancellation, and twice in the 80s, early in the decade, and inbetween the Super Powers line and the 89 movie. Batman was Mego's WGSH cash cow for sure.

Chris

[Godzilla]

I actually have one of those lightboxes from when I was a kid.

[vulcan2074]

That has to be one of the Coolest ads I've ever seen. Batman Rocks
Sammy

[Earth 2 Chris]

I actually have one of those lightboxes from when I was a kid.

My wife and kids got me one of those for my birthday last year. I love the Kurt Schaffenberger art on the box!

Chris

[MegoMark71]

Man i used to stare the ink right out of the pages. It was like p_rn for a ten year old.

[Wee67]

Man i used to stare the ink right out of the pages. It was like p_rn for a ten year old.

That, then, proves that I have matured no more than a 10-yr-old.

[toys2cool]

I'll take one of each please

[UnderdogDJLSW]

That is a great ad. I want to get everything on that page! And, yes, since I knew about the RC bats and had one, if I had seen that ad back in '77, I would have gone running into that store looking for one.

[Meule]

Cool ad. I wish I could find that utility belt at that price