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Disney buys Marvel

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  • drmego
    EMCE Toys
    • Jun 15, 2001
    • 2411

    Disney buys Marvel

    Disney said in a statement that it would pay a combination of about 60 percent cash and 40 percent stock to acquire Marvel, which has a stable of some 5,000 characters that includes the X-Men, Fantastic Four, Iron Man, Captain America and Thor.

    Marvel has aggressively exploited its most popular characters through motion pictures and consumer products, and has a thicket of deals with various studios that will stay in place. Twentieth Century Fox will continue with the “X-Men” franchise, for instance, while Sony Pictures Entertainment will keep “Spider-Man.”

    And Paramount Pictures will continue to release Marvel’s “Iron Man” films — at least until that deal expires. So essentially Disney is in business with a trio of rival studios.

    Disney sees a deep opportunity to immediately patch the Marvel characters into its other businesses, however. Marvel characters will be added to Disney’s theme parks, while consumer products will be a huge component, particularly internationally where Marvel has made fewer inroads.

    Marvel’s intellectual property tends to be more popular with boys — an area where Disney could use the help. While the likes of “Hannah Montana” and the blockbuster Princesses merchandising line have solidified Disney’s hold on little girls, franchises for boys have recently been harder to come by. Disney XD, a new cable channel aimed at boys, could be an immediate home for Marvel characters.

    The acquisition, which has been approved by the boards of both companies but still must be approved by Marvel shareholders, started to come together several months ago when Disney’s chief executive, Robert A. Iger, reached out to Marvel’s chief executive, Ike Perlmutter. Talks heated up in the last two weeks, with Disney agreeing to one of Marvel’s top demands: that stock be part of the deal.

    Under the deal, Marvel shareholders will receive $30 a share in cash plus about 0.745 Disney shares for each Marvel share. The deal is valued at $50 a share, a 29 percent premium on Marvel stock.

    “We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Mr. Iger said in a statement.

    Mr. Perlmutter said: “Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses.”

    He will continue to oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.

    The acquisition comes as Disney, with its vast theme park operations and television advertising business, has been struggling because of a lack of hit DVDs, soft advertising sales at ABC and drooping consumer spending at theme parks. Disney’s profit in the third quarter, which ended June 27, dropped 26 percent.

    Disney to Buy Marvel Entertainment for $4 Billion - NYTimes.com
    www.drmego.com
    www.megoman.com
    www.emcetoys.com
  • jwyblejr
    galactic yo-yo
    • Apr 6, 2006
    • 11147

    #2
    Actually,Disney XD has already been showing Marvel cartoons. I'm guessing all of the Marvel rides will be moving to the Disney theme parks?

    Comment

    • drmego
      EMCE Toys
      • Jun 15, 2001
      • 2411

      #3
      Imagine that weekend in Orlando - when the Marvel rides are rolled down Interstate 4
      from Universal Studios to Magic Kingdom!
      www.drmego.com
      www.megoman.com
      www.emcetoys.com

      Comment

      • drmego
        EMCE Toys
        • Jun 15, 2001
        • 2411

        #4
        Now I know why Stan Lee had a cameo in Princess Diaries 2.

        Not that I was watching that girl movie - my daughter was and
        I just happened to be watching past the TV on my way to get
        some tools - power tools with laser sights - to do woodworking
        projects!
        www.drmego.com
        www.megoman.com
        www.emcetoys.com

        Comment

        • Captain
          Fighting the good fight!
          • Jun 17, 2001
          • 6031

          #5
          Anyone taking bets on how long it will be before we see Donald Duck wearing a Spidey suit, or Mickey as Cap?

          Will Marvel start printing Walt Disneys Comics and Stories, or Uncle Scrooge (two of the greatest comic books of all times in my mind!)?

          This is a huge deal of course, but I really hate seeing mega-companies like Disney get bigger and more all-powerfull!!!
          "Crayons taste like purple!"

          Comment

          • VintageMike
            Permanent Member
            • Dec 16, 2004
            • 3385

            #6
            I wonder if this is good news or bad news for the Marvel Cartoons Disney already has the rights to? They've cared little in the past about getting them out there. I'm hoping if they own Marvel outright they'd have more of an incentive. Who knows? Maybe that's why the 90's X-Men cartoon is finally seeing the light of day in legititmate sets.

            Comment

            • WheresRICHARD
              Professional Copywriter
              • Mar 9, 2009
              • 126

              #7
              WOW, HUUUUUUUGE DEAL!
              Originally posted by drmego
              Disney said in a statement that it would pay a combination of about 60 percent cash and 40 percent stock to acquire Marvel, which has a stable of some 5,000 characters that includes the X-Men, Fantastic Four, Iron Man, Captain America and Thor.

              Marvel has aggressively exploited its most popular characters through motion pictures and consumer products, and has a thicket of deals with various studios that will stay in place. Twentieth Century Fox will continue with the “X-Men” franchise, for instance, while Sony Pictures Entertainment will keep “Spider-Man.”

              And Paramount Pictures will continue to release Marvel’s “Iron Man” films — at least until that deal expires. So essentially Disney is in business with a trio of rival studios.

              Disney sees a deep opportunity to immediately patch the Marvel characters into its other businesses, however. Marvel characters will be added to Disney’s theme parks, while consumer products will be a huge component, particularly internationally where Marvel has made fewer inroads.

              Marvel’s intellectual property tends to be more popular with boys — an area where Disney could use the help. While the likes of “Hannah Montana” and the blockbuster Princesses merchandising line have solidified Disney’s hold on little girls, franchises for boys have recently been harder to come by. Disney XD, a new cable channel aimed at boys, could be an immediate home for Marvel characters.

              The acquisition, which has been approved by the boards of both companies but still must be approved by Marvel shareholders, started to come together several months ago when Disney’s chief executive, Robert A. Iger, reached out to Marvel’s chief executive, Ike Perlmutter. Talks heated up in the last two weeks, with Disney agreeing to one of Marvel’s top demands: that stock be part of the deal.

              Under the deal, Marvel shareholders will receive $30 a share in cash plus about 0.745 Disney shares for each Marvel share. The deal is valued at $50 a share, a 29 percent premium on Marvel stock.

              “We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Mr. Iger said in a statement.

              Mr. Perlmutter said: “Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses.”

              He will continue to oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.

              The acquisition comes as Disney, with its vast theme park operations and television advertising business, has been struggling because of a lack of hit DVDs, soft advertising sales at ABC and drooping consumer spending at theme parks. Disney’s profit in the third quarter, which ended June 27, dropped 26 percent.

              Disney to Buy Marvel Entertainment for $4 Billion - NYTimes.com
              Looking for spare Action Jackson Army Helmet
              Action Jackson Aussie Marine

              Comment

              • WheresRICHARD
                Professional Copywriter
                • Mar 9, 2009
                • 126

                #8
                So now just as Warner owns both Bugs Bunny & Superman, Disney owns both Mickey Mouse & Spiderman.
                Looking for spare Action Jackson Army Helmet
                Action Jackson Aussie Marine

                Comment

                • WheresRICHARD
                  Professional Copywriter
                  • Mar 9, 2009
                  • 126

                  #9
                  Just thought of something else.....Stan Lee is already doing a "motion comic" for Disney, which kind of brings Stan Lee back into the Marvel fold.
                  Looking for spare Action Jackson Army Helmet
                  Action Jackson Aussie Marine

                  Comment

                  • SUP-Ronin
                    Stuck in a laundry shoot.
                    • Oct 8, 2007
                    • 3146

                    #10
                    Originally posted by drmego
                    Now I know why Stan Lee had a cameo in Princess Diaries 2.

                    Not that I was watching that girl movie - my daughter was and
                    I just happened to be watching past the TV on my way to get
                    some tools - power tools with laser sights - to do woodworking
                    projects!
                    Riiiiiiiiiiiiight.
                    "Steel-like jaws clacked away, each bite slashing flesh from my body - I used my knife and my hands, and when they were gone, my bloody stumps - and yet the turtles came."

                    Comment

                    • Mego Milk
                      Custom Mego Maker
                      • Jun 3, 2007
                      • 2843

                      #11
                      Spidey Pajamas with Mickey Ears!
                      Aw Yeah Ears!

                      Comment

                      • Evel KMego
                        Museum Daredevil
                        • Apr 26, 2006
                        • 1444

                        #12
                        So maybe the big question for us, is how will this affect the chances of seeing new Marvel WGSH's? Any insight on that Paul?

                        Comment

                        • jwyblejr
                          galactic yo-yo
                          • Apr 6, 2006
                          • 11147

                          #13
                          I'm guessing the recession is over with the big bucks Disney just shelled out?

                          Comment

                          • MEGOMAN
                            Defender of the Megoverse
                            • Dec 30, 2008
                            • 1103

                            #14
                            Hi All!!!

                            I work for Mickey Mouse. Here's the official e-mail that was sent out to all Disney employees that have Disney e-mail by the CEO of Disney, Bob Iger.





                            Dear Fellow Cast Members:



                            I’m pleased to tell you we’ve agreed to acquire Marvel Entertainment and its treasure trove of over 5000 characters in a transaction we hope to complete by the end of the year.



                            I’m incredibly excited by the acquisition. Not only will we combine the great characters and storylines of Marvel with those of Disney, but we will also bring together two groups of dedicated and very talented people.



                            Disney’s success has been built on the great storytelling skills, the technical artistry and the creative vision of its Cast Members and employees. At Marvel, Ike Perlmutter and his team have created real value by combining similar creative skills with a strong strategy and a disciplined and smart way of doing business. They’ve done a great job in extending and increasing the popularity of such Marvel characters as Iron Man, X-Men and Spider Man.



                            Like our own characters and stories, Marvel’s break through gender, age, cultural and geographical boundaries and have broad appeal on a variety of media platforms. These attributes make the Marvel brand, characters and stories particularly valuable in a world of increasing consumer choice.



                            Marvel’s business meshes perfectly with ours and what we’ve all been doing to maximize the value of Disney’s creative properties across our businesses, media platforms and geographical markets.



                            Our acquisition of Pixar three years ago exemplified our focus on creating high-quality, technologically innovative entertainment that appeals to audiences all over the world. The acquisition of Marvel offers us a similar opportunity to advance that strategy, to build a business that’s stronger than the sum of its parts and to drive Disney’s long-term growth.



                            We look forward to welcoming the Marvel team to the Disney family and to the exciting potential this combination offers.



                            For more details on the transaction, please read the press release which can be found by clicking here.



                            Best wishes,



                            Bob

                            Comment

                            • Wee67
                              Museum Correspondent
                              • Apr 2, 2002
                              • 10603

                              #15
                              Hey Megoman,
                              What do you do for the Mouse. I'm a cast member, too (I posted the Iger letter in the comics section this morning)

                              As someone whose company was bought by Disney (and for what its worth), Disney really left us alone to continue doing what we were doing- as long as we continued to make money for them. Before Disney, my company was owned by Capital Cities. Disney allowed to continue to make decisions locally as long as we succeeded. Its actually worked out pretty well for us.
                              WANTED - Solid-Boxed WGSH's, C.8 or better.

                              Comment

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