The Mego Superheroes start small

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It's hard to believe this but the World's Greatest Superhero Line had a very humble start in the 1973 Sears Catalog, they were regulated to the "Bargain Page" of toys under $2.00, you'd miss them if you weren't careful.

Megomuseum Department Store Catalog Archive

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[Mikey]

I'm looking at the word "bendable" arms and legs.

Weren't they always refered to as poseable in most adds ?

[ScottA]

Big things come in small packages.

[Earth 2 Chris]

Hard to imagine Sears not offering a Robin to go with Batman. From humble beginnings...

Chris

[sauce]

Non-flammable clothes?!!!! That's also a funny selling point.....lotsa pyros back in the day

[jayihdz]

Non-flammable clothes?!!!! That's also a funny selling point.....lotsa pyros back in the day

That is a good one...where are the matches mom???

[toys2cool]

man just $2

[starsky]

those were the days!!

[Earth 2 Chris]

Wow, Superman already has the smaller "S" here. Those things were extremely limited, weren't they?

Chris

[kryptosmaster]

I thought I remembered reading somewhere in here that the earliest ones came on AJ type 0 bodies or was that disproven?
If so, would those be considered even more valuable than the type 1 bodied examples?
For example that large "S" superman. If a type 0 body exists is that more desireable than a type 1?
Rich

[vulcan2074]

Thats Incredible to know that they started out like that. Now They're Legendary.
Sammy