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If memory serves me correctly, the SW franchise was offered to Mego Corp, but they declined?
Which kind of makes it not the fault of SW...
Star Wars had NOTHING to do with the demise of Mego.
Had they got it, they would have likely been a powerhouse, this is true but not having a license can't kill a toy company. Tonka, Hasbro and Mattel didn't have Star Wars either, why weren't they killed?
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Saw each of the original SW movies in the theatres when they were first released... multiple times! At normal movie theatres and drive ins.
The summer of '77 was a magical time.
Seriously, the movies were a major event for us SW kids.
It was an epic, incredibly anticipated experience going to see each new one after the three year wait between movies.
And back then you couldn't just wait for the home video release a few months later... if you wanted to see the film again you went back to the theatre... and then waited until the following summer for its theatrical re-release.
Star Wars had NOTHING to do with the demise of Mego.
Had they got it, they would have likely been a powerhouse, this is true but not having a license can't kill a toy company. Tonka, Hasbro and Mattel didn't have Star Wars either, why weren't they killed?
True, but didn't the tremendous success of the SW smaller 3 3/4" figures take away the appeal of the 8" lines?
I can imagine that kids might have gone for the smaller scale with matching vehicles that SW offered, and that Mego kind of got left behind.
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"When things are at their darkest, it's a brave man that can kick back and party."
>didn't the tremendous success of the SW smaller 3 3/4" figures take away the appeal of the 8" lines?
Maybe, but Mego had the jump on those with the Micronauts. (Which sold really well.) And before that, FP with the Adventure People. Sometimes things just run out ouf steam as times change. (Don't forget that it was only a few years later we got the RAH Joes too.)
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