I would make the basic point that Star Trek merchandising was really an afterthought in the 1960's. There were a handful of items available then, but it wasn't really until the 1970's that the floodgates began to open. I have a really hard time believing that anyone connected to Star Trek outside of Roddenberry ever had any kind of deal to cash in on toys, posters, etc. There's no way Ellison "owns" the characters created for that one episode.
George
George
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