Not a bad figure, but one that certainly points to the next weekend as the key indicator as to where this film's fate lies with the box office Gods. If good word of mouth is sufficient, then the second weekend take should be less than 50%. Remember Ang Lee's Hulk dropped a record 68% in 2003 and finished with a final gross of $132 million after opening with an impressive $62 million. The Incredible Hulk cost $150 million to produce, but this time Marvel is at the helm and stands to reap all of the rewards on a global scale. If this film can develop some legs it has a significant chance to be a hit, but it all depends on whether the buying public, outside of comic circles, can put the Ang Lee debacle behind them. Should be interesting to watch.
Box Office Mojo
Box Office Mojo
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