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Has anyone heard of this company called River West Brands that is purchasing the rights to products no longer on the market with the idea of re-releasing them into the market?
http://www.riverwestbrands.com/brand_properties.php
I caught a clip on the Today show about it and they are looking at some interesting products such as Underoos/Quisp Cereal plus other properties that they have already licensed. The idea basically being that some of these products were removed not because their sales were horrible but maybe just a different product came along that the company wanted to focus on. They feel that these products will appeal on a nostalgic level since many of the products have emotional attachment to them and with all of the economic turmoil we have had over the past several years might remind people of happier times in the past.
http://www.riverwestbrands.com/brand_properties.php
I caught a clip on the Today show about it and they are looking at some interesting products such as Underoos/Quisp Cereal plus other properties that they have already licensed. The idea basically being that some of these products were removed not because their sales were horrible but maybe just a different product came along that the company wanted to focus on. They feel that these products will appeal on a nostalgic level since many of the products have emotional attachment to them and with all of the economic turmoil we have had over the past several years might remind people of happier times in the past.
-Tallahassee 
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