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Barry Becher Dead at 77- In Japan, The Hand Can Be Used Like A Knife

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  • Wee67
    Museum Correspondent
    • Apr 2, 2002
    • 10603

    Barry Becher Dead at 77- In Japan, The Hand Can Be Used Like A Knife

    Infomercial Guru Behind Ginsu Knives, Miracle Slicer and Other Products Dies AP
    The infomercial pioneer who introduced television viewers to Ginsu knives has died, reports the Associated Press. Barry Becher was 71.

    Becher brought TV viewers devices such as the Miracle Slicer and Armourcote Cookware, with TV ads that urged viewers to act fast because supplies were limited, the story notes.

    He had been suffering from kidney cancer and died Friday from complications from surgery, the story notes.

    Becher was operating two AAMCO franchises in Rhode Island when he met Ed Valenti, who became his business partner.

    "They drove the same Datsun 240Z, had wives who were schoolmates, shared a passion for sales and became fast friends. They decided they wanted to find a product they could market through an extended TV commercial, the way some records were sold," the story notes.

    Becher found a mohair bristled paint pad that prevented splatter, but Madison Avenue firms rejected it, the story notes. They ended up producing their ad themselves with a joint company they ran out of Becher's garage. Their two-minute commercial debuted the Miracle Painter.

    Ginsu, however, remained the pair's best-known product, with millions sold from the commercial's debut in 1978 through the early 1980s.



    WANTED - Solid-Boxed WGSH's, C.8 or better.
  • MIB41
    Eloquent Member
    • Sep 25, 2005
    • 15633

    #2
    Wow. Amazing vocal talent. So sad to see him go.

    Comment

    • Wee67
      Museum Correspondent
      • Apr 2, 2002
      • 10603

      #3
      Is this more of a northeast US thing?
      WANTED - Solid-Boxed WGSH's, C.8 or better.

      Comment

      • The Nawd
        Nawd your head for yes.
        • Feb 15, 2011
        • 339

        #4
        Don't know about the rest of the country, but I saw the ads down here in the southeast when I was growing up.

        RIP Mr. Becher

        Comment

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