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I definitely remember it. There is a billboard every few miles from about 150 miles out. It is a great marketing gimmick and I had to stop there one year to find out what the hoopla was all about. I remember they sold fireworks which was always a plus since they are illegal in Maryland (except for ground based stuff) and everything else seemed like a ghost town. I haven't been down that way in years but I still remember some of the billboards. All pretty corny but definitely would catch your eye. I remember one with a big sausage on it that read "South of the Border, you never sausage a place"
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