I have never seen this happen before. The Starz network has been getting involved in some original series presumably to keep pace with HBO and Showtime. They just finished "Pillars of the Earth" based on Ken Follet's book.
They have been advertising a new original series called Spartacus that is going to be aired 2011.
I was tooling around Amazon.com the other day and to my surprise, Starz released Spartacus on DVD prior to it even being aired. I have never seen this happen before.
I am guessing that they have a lot of money tied up in the project and want to at least re-coup their investment in DVD sales so maybe that's why they have released it on DVD. It is an interesting concept and wonder if this was a great marketing move or will end up a dismal failure. I know for me; I'll just watch the DVD and won't bother watching it when it is on Starz but maybe they really don't care because they are making their money one way or the other.
They have been advertising a new original series called Spartacus that is going to be aired 2011.
I was tooling around Amazon.com the other day and to my surprise, Starz released Spartacus on DVD prior to it even being aired. I have never seen this happen before.
I am guessing that they have a lot of money tied up in the project and want to at least re-coup their investment in DVD sales so maybe that's why they have released it on DVD. It is an interesting concept and wonder if this was a great marketing move or will end up a dismal failure. I know for me; I'll just watch the DVD and won't bother watching it when it is on Starz but maybe they really don't care because they are making their money one way or the other.
Comment