Here is a fascinating study. Participants were asked to watch two groups of people dressed in black or white shirts pass a basketball around. They were then asked to count how many times the people in white shirts tossed the ball. While this was occurring, someone walked into the group in a monkey suit. When asked afterward, how many noticed the monkey, many did NOT! Here's the article and the video those participants had to watch.
'Invisible Gorilla' Test Shows How Little We Notice - Yahoo! News
'Invisible Gorilla' Test Shows How Little We Notice - Yahoo! News
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