Well it's aimed at you if you're a North American that likes to travel
But it will be shown in Europe and Asia too.
In Oz we have an bi-annual ritual of launching a new tourism ad and then moaning about how it's no good and doesn't represent us at all, blah blah blah.
With this campaign they've gone back to "basics" and played up stereotypes, so I'd love to hear what you guys all think. Would you be more or less likely to travel here after seeing this? It's causing a lot of huffing and puffing down here
New Aussie Tourism Ad

In Oz we have an bi-annual ritual of launching a new tourism ad and then moaning about how it's no good and doesn't represent us at all, blah blah blah.
With this campaign they've gone back to "basics" and played up stereotypes, so I'd love to hear what you guys all think. Would you be more or less likely to travel here after seeing this? It's causing a lot of huffing and puffing down here

New Aussie Tourism Ad
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