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Heineken buys Mexican beer company

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  • Hector
    el Hombre de Acero
    • May 19, 2003
    • 31852

    Heineken buys Mexican beer company

    Thought some of you beer drinkers might want to know...

    Heineken buys Mexican beer business Femsa:

    Heineken NV announced today it is to acquire beer company Femsa in an all share transaction that values the Mexico-based company at €3.8 billion ( $7.7 billion USD). The deal gives family-owned Heineken access to Latin America and consolidates the company's position as the world's second-largest brewer by revenue.

    Non-family CEO Jean-Francois van Boxmeer said: "This is a compelling and significant development for Heineken. It transforms our future in the Americas and marks the next stage in Heineken's strong association with Femsa. Through this deal we become a much stronger, more competitive player in Latin America, one of the world's most profitable and fastest growing beer markets."

    Femsa gains a 20% shareholding in the Amsterdam-based Heineken Group and the right to appoint two non-executive directors to the supervisory board of Heineken. In the statement, Heineken also said it expected the acquisition to produce synergies and savings of €150 million by 2013. The company put the total value of the deal at €5.3 billion.

    The Heineken family holding company, L'Arche Green NV, owns 58% of Heineken Holding NV. Heineken was founded in 1863 when Gerard Adriaan Heineken bought the Haystack brewery in Amsterdam and today has revenues of €16.7 billion.

    http://www.campdenfb.com/default.asp...ticle.id=19974


    Femsa Co is the second largest brewer in Mexico (Grupo Modelo is number one)...and produces well-known beers like Tecate, Sol, and Dos Equis.

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  • Meule
    Verbose Member
    • Nov 14, 2004
    • 28720

    #2
    Always one step behind. Belgians buy an American beer company, so the Dutch buy a Mexican beer company... they'll never learn
    "...The agony of my soul found vent in one loud, long and final scream of despair..." - Edgar Allan Poe

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    • Hector
      el Hombre de Acero
      • May 19, 2003
      • 31852

      #3
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      • saildog
        Permanent Member
        • Apr 9, 2006
        • 2270

        #4
        Originally posted by Meule
        Always one step behind. Belgians buy an American beer company, so the Dutch buy a Mexican beer company... they'll never learn


        Tecate and Dos Equis are pretty good...not Negra Modelo-good, but enjoyable.

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        • sauce
          Removed
          • Jun 24, 2007
          • 3491

          #5
          This could inspire a very cool custom MEGO

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          • Hector
            el Hombre de Acero
            • May 19, 2003
            • 31852

            #6
            Originally posted by saildog


            Tecate and Dos Equis are pretty good...not Negra Modelo-good, but enjoyable.
            Negra Modelo is indeed the best mass commercially produced Mexican beer...with Bohemia a close second.

            Negra Modelo is produced by Mexico's largest brewery...Grupo Modelo...that company was not sold.

            However...there's a lot of small Mexican micro-breweries...and those are really awesome.
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