Heineken buys Mexican beer company

[Hector]

Thought some of you beer drinkers might want to know...

Heineken buys Mexican beer business Femsa:

Heineken NV announced today it is to acquire beer company Femsa in an all share transaction that values the Mexico-based company at €3.8 billion ( $7.7 billion USD). The deal gives family-owned Heineken access to Latin America and consolidates the company's position as the world's second-largest brewer by revenue.

Non-family CEO Jean-Francois van Boxmeer said: "This is a compelling and significant development for Heineken. It transforms our future in the Americas and marks the next stage in Heineken's strong association with Femsa. Through this deal we become a much stronger, more competitive player in Latin America, one of the world's most profitable and fastest growing beer markets."

Femsa gains a 20% shareholding in the Amsterdam-based Heineken Group and the right to appoint two non-executive directors to the supervisory board of Heineken. In the statement, Heineken also said it expected the acquisition to produce synergies and savings of €150 million by 2013. The company put the total value of the deal at €5.3 billion.

The Heineken family holding company, L'Arche Green NV, owns 58% of Heineken Holding NV. Heineken was founded in 1863 when Gerard Adriaan Heineken bought the Haystack brewery in Amsterdam and today has revenues of €16.7 billion.

http://www.campdenfb.com/default.asp...ticle.id=19974


Femsa Co is the second largest brewer in Mexico (Grupo Modelo is number one)...and produces well-known beers like Tecate, Sol, and Dos Equis.

[Meule]

Always one step behind. Belgians buy an American beer company, so the Dutch buy a Mexican beer company... they'll never learn

[Hector]

[saildog]

Always one step behind. Belgians buy an American beer company, so the Dutch buy a Mexican beer company... they'll never learn

Tecate and Dos Equis are pretty good...not Negra Modelo-good, but enjoyable.

[sauce]

This could inspire a very cool custom MEGO

[Hector]

Tecate and Dos Equis are pretty good...not Negra Modelo-good, but enjoyable.

Negra Modelo is indeed the best mass commercially produced Mexican beer...with Bohemia a close second.

Negra Modelo is produced by Mexico's largest brewery...Grupo Modelo...that company was not sold.

However...there's a lot of small Mexican micro-breweries...and those are really awesome.