My Daughter Stuck a Book In Her Pants...

[theantiquetiger]

and started dancing around, singing this creepy song.

How Burger King has not pulled this commercial yet is beyond me. It is stranger than the Quizno's "Put It In Me" commercial:

Burger King Spongebob commercial

[4NDR01D]

Weird. a sexually themed song being used to sell burgers to kids.

[Joe90]

This is so ... erm ... Asinine.

I see one of the YouTube comments claims it's racist. I agree. I think it stereotypes Sponges, and objectifies them....

[huedell]

Weird. a sexually themed song being used to sell burgers to kids.

I have to agree---that doesn't seem right.

Good commercial, I guess--- but it's gonna (partially) be sold to an
inappropriate audience.

I don't think McDonald's would "go there'.

[theantiquetiger]

I think it stereotypes Sponges, and objectifies them....

Don't forget about the poor books!!!!

[Bill]

I think it stereotypes Sponges, and objectifies them....

I love that commercial; Burger King really has a great advertisement team. I think the only way kids would find that humor sexist is if someone explained it to them that way.

[huedell]

I think the only way kids would find that humor sexist is if someone explained it to them that way.

No one is saying the commercial is "sexist"----just "inappropriate"
as it's mixing pre-school/gradeschool Spongebob with a rap about big butts
and loving them.

Now after I've said that explanation, I can see where one would still disagree
---but I still feel the same way----it's not "family" fare IMO.

Now, the "racist" allegations----I'm not gonna touch THAT one

[toys2cool]

I thought it was funny

[vulcan2074]

I Like that commercial but I can see where it can be inapropriate for kids
Sammy

[wolfie]

She stuck a book down her pants?

Thats Novel.

[Werewolf]

I had the misfortune of seeing that commercial earlier. It is really inappropriate for a kid's meal promotion. The mind boggles that they actually thought this was a good idea.

[Bill]

Now if you were to say "Using Spongebob Squarepants to sell my kids on fried, processed foods with no nutritional value annoys me" I'd be a little more inclined to agree with you.
Butts are funny.

[livnxxxl]

I to have a mixed opinion of this commercial. I seen it yesterday for the first time. I kind of liked it because of the Sir Mix Al-Lot theme to it . However, I do not think that it is a real good promo for the kiddies. If I must see stuff like THAT please bring back the Paris Hilton/Hardees commercial that were banned. That I can "digest" a lot better.

[z3zep]

I agree it is not appropriate marketing for children.

[jessica]

My six year old has done that, too, much to my chagrin. My boys love that commercial, not me. The sad thing is, I love the original song...so I can't complain.