I'd argue cross horizontal integration... A different Batman for multiple demographics at the end of the day nets Warners more profit than the singular batman you describe... If you start your lifelong consumer off with fisher price little people Batman, superfriends, work them through action league, brave and bold, Adam west show, the upcoming CG show, the animated feature library/JLU/young justice, Arkham city/DCU online, the keaton films, Dark knight rises. there is a batman variant for every day of the month!
Plus you split the licensing... More $$$ if you can license out the brave and bold batman for pajamas and lunch boxes, separate from the Dark knight movie batman for Hot toys and statues, or Arkham city for action figures. That is why we'll likely never see a movie batman that looks like the comic book version. Why should a someone pay premium for a movie license Of the character if it's Not distinguishable from the comic book version?
Plus you split the licensing... More $$$ if you can license out the brave and bold batman for pajamas and lunch boxes, separate from the Dark knight movie batman for Hot toys and statues, or Arkham city for action figures. That is why we'll likely never see a movie batman that looks like the comic book version. Why should a someone pay premium for a movie license Of the character if it's Not distinguishable from the comic book version?
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