The Avengers get a Superbowl ad, Spiderman does not...

[MIB41]

Well this is insightful. The Superbowl is always the one time of the year when a single commercial can reach the most people effectively. It's money well spent if your looking to get the message out about your product. Both the spectators and the media talk about the game and it's commercials the next day. Movie trailers that hit a good note start their momentum here which is why studios invest the money. The Avengers will be getting their Superbowl spot. The Amazing Spider-man will not...? Interesting since Spidey is a complete reboot and the talk so far has been mixed. Now I can understand films like Dark Knight not getting one because it has a built in audience and the hype is already there. Those would be wasted dollars. Spider-man needed this and bailed. Interesting that Sony did not have the confidence to release a full length trailer when the most people would be watching. That becomes a bigger question when you realize we have only seven months to go before it's release and no full length trailers have hit the marketplace. They really need to get on the ball with this project. Sounds like Sony is planning on doing a front loaded blitz weeks before the movie comes out and hope for the best. Here's the story...

Paramount, Universal and Disney Plan Super Bowl Ads | Superhero Hype

[Earth 2 Chris]

I don't think it's lack of confidence in Spider-Man. Sounds like other studios are sitting Super Bowl out too. Maybe it's just a sign of the times where people have instant access to movie trailers as soon as they are released? Why pay that money when you can load it on your website for free and get the same coverage over time? Not sure, but that may have something to do with it.

Since WB is sitting DKR out of this one, I wouldn't put much stock into Sony not thinking much of this new Spidey flick. Obviously, WB is high on DKR, and it's a no show.

Chris

[madmarva]

Well, the Steelerers got Tebowed so it's appropriate that Hines Ward and his teammates won't make a Super Bowl appearance.

I don't think Spider-Man opens until late June and the Batman movie mid to late July . I think Sony and Warner are wise to wait to spend their money a little closer to the opening of their films.

That being said, I'm interested to see the next Avengers commercial.

[clemso]

The Avengers is going to rock!

[Earth 2 Chris]

The Avengers could have the worst script and direction ever and still be a movie worth seeing in theaters, just for the combination of characters/actors alone.

Chris

[emeraldknight47]

Oh how I would love to delve deeeeeep into this thread at this moment, but time, sadly is fleeting, and I must depart these boards so I can go earn a living, but this IS a subject I will revisit AFTER work!!!

[MIB41]

The Avengers could have the worst script and direction ever and still be a movie worth seeing in theaters, just for the combination of characters/actors alone.

Chris

Emeraldknight and myself have been discussing that very subject. We're hopeful that the Avengers film doesn't turn into a bunch of one liners between heroes like the Superhero roast of 1979. A good story is definitely needed here. We don't want an empty costume movie.

[Adam West]

I'm speculating that most of this has more to do with promotion of what is relatively unknown to your average person "The Avengers" vs. what is already know "Spider-Man".

I'd be willing to bet that the average person has no idea what or who "The Avengers" are. I don't think many have made the connection of Iron-Man and Captain America being part of the movie even though it was made quite obvious in the respective movies. The average person will need to see the trailer to make the connection which I would think in theory will then have the built in audience.

Spider-man already has the built in audience. Studios need a return on their investment and isn't going to come from the base of fans who will watch any and all superhero movies.....it has to come from the base demographic of movie viewers.

[kingdom warrior]

I'm speculating that most of this has more to do with promotion of what is relatively unknown to your average person "The Avengers" vs. what is already know "Spider-Man".

I'd be willing to bet that the average person has no idea what or who "The Avengers" are. I don't think many have made the connection of Iron-Man and Captain America being part of the movie even though it was made quite obvious in the respective movies. The average person will need to see the trailer to make the connection which I would think in theory will then have the built in audience.

Spider-man already has the built in audience. Studios need a return on their investment and isn't going to come from the base of fans who will watch any and all superhero movies.....it has to come from the base demographic of movie viewers.

True,Agree, for many non superhero Followers the Avengers are Emma Peel and John Steed......

Spiderman does not need super duper heavy promotion....most humans on this earth know who Spiderman is he's iconic......

[HumanWolfman]

It doesnt matter as long as it is marvel!

[The Bat]

True,Agree, for many non superhero Followers the Avengers are Emma Peel and John Steed......

Very true...that's what my Wife said to me last night..."didn't they already make that movie?".

[MegoMark71]

I am so happy we can have a spiderman without toby and that nasty super annoying kirsten dunst. Dang i can't stand her.

[The Bat]

I am so happy we can have a spiderman without toby and that nasty super annoying kirsten dunst. Dang i can't stand her.

I have to admit...while I'm not to wild about the changes to Spidey's costume...I like Andrew Garfield better as Peter Parker. I'm also glad they're getting it right this time and starting with Gwen.

[kingdom warrior]

I have to admit...while I'm not to wild about the changes to Spidey's costume...I like Andrew Garfield better as Peter Parker. I'm also glad they're getting it right this time and starting with Gwen.

That's how i feel now if you can throw the Jackal and the Punisher in there I'll be a happy camper......

[kennermike]

Emeraldknight and myself have been discussing that very subject. We're hopeful that the Avengers film doesn't turn into a bunch of one liners between heroes like the Superhero roast of 1979. A good story is definitely needed here. We don't want an empty costume movie.

Yeah Im getting kind scared for the Avengers Tom.I hope it has a solid script cause this could turn out to be the Superhero roast of 1979 in heartbeat