>why not create a new character? One with potential to last?
Because the current crop of dedicated fans wouldn’t care. It’s true that new, timely and exciting characters are what make a company grow and prosper; but for the Big Two and a Half, their audience is pretty set in their ways. DC isn’t releasing 11 different permutations of “Batman” on a whim.... they know he’s a popular character, and their audience is gonna be much better inclined towards someone that ties into him than someone out of left field. It’s safer, for the company AND for the reader. And that’s been the crisis DC, Marvel, and their ilk have faced for 20 years: the “comic shop” crowd, who’re all pretty set in their ways, and incredibly nit-picky. (They missed an entire generation of comic fans because of that.)
>Creators know they CAN take their best ideas and self-publish, or publish through a company that won't retain rights.
That’s been a fly in the ointment as well. You may not get nearly as much exposure as you would working for Marvel or DC; but since the Image thing, folks are willing to take that chance. And the odds are pretty good that DC or Marvel might pick you up for a book or too anyway, so you’ll still cash in there.
Don C.
Because the current crop of dedicated fans wouldn’t care. It’s true that new, timely and exciting characters are what make a company grow and prosper; but for the Big Two and a Half, their audience is pretty set in their ways. DC isn’t releasing 11 different permutations of “Batman” on a whim.... they know he’s a popular character, and their audience is gonna be much better inclined towards someone that ties into him than someone out of left field. It’s safer, for the company AND for the reader. And that’s been the crisis DC, Marvel, and their ilk have faced for 20 years: the “comic shop” crowd, who’re all pretty set in their ways, and incredibly nit-picky. (They missed an entire generation of comic fans because of that.)
>Creators know they CAN take their best ideas and self-publish, or publish through a company that won't retain rights.
That’s been a fly in the ointment as well. You may not get nearly as much exposure as you would working for Marvel or DC; but since the Image thing, folks are willing to take that chance. And the odds are pretty good that DC or Marvel might pick you up for a book or too anyway, so you’ll still cash in there.
Don C.
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