Well..., yes and no. If you're referring to 'established artists', ones that are immediately identifiable as a 'commodity' by the market (like Kirby, Adams, Ditko, etc AFTER they've climbed the ranks..) and are used to draw in sales, yes, they are 'product'.
If they're basically nobody's, just starting out (and become successful), then they become 'product' by virture of their notoriety or distinctive style.
If they're basically nobody's, just starting out (and become successful), then they become 'product' by virture of their notoriety or distinctive style.
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