Fables TV commercial last night.

[spamn]

In online discussions I've read on how to get more people into comics, something that often comes up are TV ads. It's usually dismissed as unworkable, and too costly for the return on the effort.

But last night on BBC America, I saw a commercial for Fables during Dr. Who. Pretty cool.

Not a huge surprise considering I've seen commercials for new releases by bestselling authors every so often, but still very awesome to see.

[ctc]

Hmmmm....

This was one of the things Marvel did to make GI Joe a hit way back when.... kinda odd that the idea disappeared. It IS expensive, and maybe not worth it, depending on the print run of the book.

Don C.

[palitoy]

Bang on marketing running that ad during Dr Who. I bought Fables for my wife initially but I have to admit, it's a crazy good read.

[samurainoir]

http://www.youtube.com/watch?v=1ruCWzUWDFU

That's a terrific commercial! Nice to see a push for the graphic novel itself BEFORE the movie/tv show gets made.

The free first issue has been a great way to market the graphic novels.
Go read the the first issue if you haven't checked out Fables.
Vertigo | Graphic Novels

My other current favourite Vertigo series is Scalped, which plays like an HBO Drama.
Vertigo | Graphic Novels