In my opinion...

[ctc]

>10 bucks for a 4 inch young justice 5 point articulation Happy Meal looking figure is nuts

It is, but it LOOKS better. (I suspect for that reason they're actually $9.99....) It's easier to part with $10 than $20, and you get twice as many figures!

Yeah; it's silly, but that's how the brain is wired.

Don C.

[thunderbolt]

I don't really get the price point arguement when you look at it compared to DC U CLassics and other figures on the market right now. 10 bucks for a 4 inch young justice 5 point articulation Happy Meal looking figure is nuts.

[SPittVol]

I'm 34 and until a couple years ago, I hadn't heard of Mego. I stumbled upon them by searching ebay for Incredible Hulk action figures. I purchased a carded hulk, and shortly after, purchased Ben Holcomb's book. The book reeled me in and now I'm hooked. I've been actively collecting since February of this year. In fact, I've been so active that I'm only a Wondergirl away from completing my loose Mego collection. I love the charm of the old Mego figures. I've even sold some of my modern era action figures so I could buy more Megos. I personally like the RA line and I'm actively trying to collect them all. I guess once a person gets bitten by the Mego bug......anything that keeps the thrill of the hunt alive is welcomed.

[ctc]

>The retro action stuff was aimed at us.

For the most part, true. But you gotta start somewhere. I think the idea with the superheroes was that you'd make stuff that'd appeal to the parents, who are a big part of who you market a toy towards. If they went over in that regard, they could expand production. If not, they could always pull the plug. I think this was where the problem came in though; they were trying to cross-pollenate between older collectors and kids. A noble goal, but a difficult one. For the heroes, I think the biggest obstacle was cost. $20 is a bit much for something that a kid's gonna end up destroying.

BUT.... for a more grownup oriented product, it's not so bad; hence the Twilight Zone and Venture Bros. The trick on THIS end is juggling the production run numbers (more produced= lower overall cost) vs how many you'll actually sell. Also tricky, but given the number and breadth of product crerated, I think they've had a leat modest success with the various lines.... 'specially considering there's still a fair amount of new stuff in the works.

It's difficult to judge the effectiveness of a lot of entertainment any more, since we only ever hear about the big successes: the summer blockbusters, the comics that sell in the 100,000s, the toy runs from the giant companies.... but sometimes putting something out there, everyone gets paid and you make just enough to do it again is a worthwhile achievement.

Don C.

[Toyman_Chris]

I think there is a disconnect with people who didn't live in the Mego Age of figures. We "got it". We understood the magic of 8-inch clothed figures and vehicles and lived a large portion of our childhood through those figures. After Star Wars, the magic shifted to another market. It's nothing more than evolution.

In reality, the RA line was no more or less goofy than the Super Powers figures, which I possibly consider the second best superhero line ever made. It's a generational thing with Mego, and we cannot expect anyone under the age of 35 to really understand, though some are smart enough to. Two of my co-managers are 30 years old and have ZERO clue what a Mego is. They had never seen one till I showed them.

RA got a lot of things right and only a couple wrong. The spirit of Mego was present from the creators, just not the passion for them from a corporate level.

And I shall dub thee, "The Voice Of Reason"....eh? Already dubbed that? ok. well then.....touche!

[Figuremod73]

All I can say is I thank the Retro line for making me remember megos to begin with. As a line themselves I think they were more of a collectors line from the beginning. Cant beat an original mego but remegos look alsome on a shelf. I like the look of them to because I was a big time fan of the original superfriends cartoon back in my youth.

[jimsmegos]

Okay... here's another part of the problem.. DC RETRO Action Super Heroes CASE of 8 BATMAN SUPERMAN Shazam martian manhunter | eBay 2 Shazams and 2 Darksieds. Really? That makes no sense especially considering it was the 4th wave and they had time to see it was the mainstream heroes (Batman & Superman) selling and not the villains.

[BlackKnight]

The Retro Heroes Shoulda Been Made to Imulate The Brave & The Bold Toon ..., to Truely Appeal Towards Children , and To Also be Marketed towards Children, 5 Exclusives with "Adult Collector" Written on the Packaging shoulda Never Been...., Let alone all the other Figures only Offered in 1 Retail Store. Without Adults, How Many Children Shop online, or In Comicbook Shops ?.

Retro's were aimed and Marketed towards Us ..., Bottom Line it, everything Else came Afterwords.

I get what Retro's were suppost to be ..., But if That Body was More, and the Distribution was better .., they would still be here .

[Werewolf]

Kids have no idea what Twilight Zone is, and Venture Bros. is for adults. No kid fan base there. The DC figures were aimed at kids. (there were issues with the Venture bodies, as I recall)

The retro action stuff was aimed at us. The DC Super Friends stuff and Batman Brave and the Bold toys are aimed at kids.

You know, we are going in circles here. So, I'm stepping out of this conversation. Happy thanksgiving all.

[LonnieFisher]

Not a thing wrong with the bodies on the Twilight Zone or Venture Bros. Kids didn't exactly rush out to get them. To appeal to kids you need licenses and styles that suits their tastes, not ours.

Kids have no idea what Twilight Zone is, and Venture Bros. is for adults. No kid fan base there. The DC figures were aimed at kids. (there were issues with the Venture bodies, as I recall)

[Werewolf]

Not a thing wrong with the bodies on the Twilight Zone or Venture Bros. Kids didn't exactly rush out to get them. To appeal to kids you need licenses and styles that suits their tastes, not ours.

[LonnieFisher]

I liked the Retro look, but not the playability. Sure, they look nice, but kids want to play with their toys, not fix them. If the body worked right, the figures would still be manufactured. They look awesome in the package, but take them out and,

[PNGwynne]

^^^Very well-put imo.

[Random Axe]

I think there is a disconnect with people who didn't live in the Mego Age of figures. We "got it". We understood the magic of 8-inch clothed figures and vehicles and lived a large portion of our childhood through those figures. After Star Wars, the magic shifted to another market. It's nothing more than evolution.

In reality, the RA line was no more or less goofy than the Super Powers figures, which I possibly consider the second best superhero line ever made. It's a generational thing with Mego, and we cannot expect anyone under the age of 35 to really understand, though some are smart enough to. Two of my co-managers are 30 years old and have ZERO clue what a Mego is. They had never seen one till I showed them.

RA got a lot of things right and only a couple wrong. The spirit of Mego was present from the creators, just not the passion for them from a corporate level.

[MeerkatMego]

I liked the Mattel Retro figures. The outfits were great and while some of the scuplts were more comic book like than some of the original Megos they work. I love Lex, Cheetha and Two Face. And I have to say I like the body scuplts on the Mattel figures, once I figured out how to fix the wooble in the legs they make nice looking figures. The defination in the arms and torso looks good without going over the top Marvel style. I'm sorry to see the line end.