Jazwares acquires Hasbro Joe License

[palitoy]

I disagree on the villain thing, my TRU has a robust section of figures that interact with sharks and dinosaurs, etc. You could ostensively create a new iteration of Joe for kids today that has a non-villain theme but focusing on adventure and technology.

RAH itself wasn't a rehash of previous ideas but something that felt timely and it was highly successful, starting from scratch could be a really interesting thing.

[Werewolf]

well there were Japanese and German soldiers, then sharks octopi, tigers gators etc.

Which isn't really feasible anymore in a mass market line aimed at children. Having Germans and Japanese as villains and hunting endangered species just isn't going to fly today. In the last AT attempt, 20 years ago, GI Joe went to trying to save the tigers and pygmy gorillas instead of hunting them. So you'd still need villains.

[palitoy]

i think it's a testment to the brand itself that GI Joe means different things to people depending on age. I'm sure there are people who swear by Super Joe or (gasp) Sgt. Savage as their favourite brand. Nobody is wrong for their preference.

[thunderbolt]

Problem with the vintage Joes is they had no one to fight. He was a true doll...all dressed up with nothing to do.
The invention of Cobra and Joe characters was the best thing to ever happen to the brand.

A soldier needs a purpose.

well there were Japanese and German soldiers, then sharks octopi, tigers gators etc.

[Werewolf]

We didn't need a comic book or TV show to tell us how to play.

You did have story books with records which served the same purpose.

[CrimsonGhost]

I concur that GI Joe needed an adversary. By the time I was old enough to have them, they had moved on to the Adventure Team, so there was the diminutive Intruder! Frankly, he worked better teamed up with Zorak against Dr. Steel and Torpedo Fist, but I digress...

I’m curious to see what Jazwares comes up with. I’m a sucker for Snake Eyes and Sgt. Slaughter.

[SpaceCrawler]

Problem with the vintage Joes is they had no one to fight. He was a true doll...all dressed up with nothing to do.
The invention of Cobra and Joe characters was the best thing to ever happen to the brand.

A soldier needs a purpose.

That's where imagination came in. Other Joes were the bad guys. Other toys. The pet cat. We didn't need a comic book or TV show to tell us how to play.

Sean

[enyawd72]

Problem with the vintage Joes is they had no one to fight. He was a true doll...all dressed up with nothing to do.
The invention of Cobra and Joe characters was the best thing to ever happen to the brand.

A soldier needs a purpose.

[Werewolf]

I like the 12 inch GI JOE dolls too. I've also long thought reissues of the Super Joe dolls would be fun. But the market and kid's tastes have changed too much for them to be mass market lines. Outside of limited collector issues I can't see Joes coming back as clothed dolls. My opinion is, if we get 12 inch Joes aimed at mass market/kids they will be in the solid plastic style which is really popular right now.

[thunderbolt]

blehh, would much rather see a return of the real GI Joe and not that poser shrimp

[Werewolf]

Only thing I can find on this is an article at hisstank. I've often looked at their 4 inch Fortnite figures and wondered why Hasbro wasn't doing RAH figures like that. Jazwares does Fortnite figures in 4, 6 and 12 inch. If this is true, I assume they'll do the same for RAH.

[Nostalgiabuff]

any announcement on what they will be doing? I assume it is for RAH stuff

[powersthatbe]

Jazwares,, makers of fort nite figures partners with Hasbro on GI Joe, they have worked before on Nerf