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The four-page supplement included in the Look-In issue for 29th July 1972 was part of the advertising campaign for a new doll - sorry, 'Action Figure' - from MATTEL. Although named 'Big Jim' in America, problems with licensing meant a different name had to be chosen for the European and UK markets, and so Mark Strong (The MAN From MATTEL) began to appear in toy shops. At approximately ten inches tall, he was slightly shorter than the better known 'Action Man', but Mr. Strong had two features the
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Big Jim had his own comic strip in the UK
