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I agree, opening in August hurt it some. August is just not generally a good month for movies. I know my family and i go to the drivein a lot, almost every weekend, from May through july. By August I am tired of the theater and we do not go out too much....although I did go see the Apes.....can't miss an apes movie. I also think this movie, although it is one that makes you think, was also an entertaining popcorn movie, especially tha second half or so
I liked it, but then again I've been an ape fan since the 70's. I do hope they make a sequel. Hopefully 20th Century Fox won't say "sorry, but it appears that movie ape fans are loud but not numerous" .
I think word of mouth might help it quite a bit. I can't believe the number of people I would have never thought would like it are talking about how much they enjoyed it, and almost everyone I know that hasn't seen it yet wants to (apart from people that just don't go to movies [yes, they exist--I know several]).
I think Had this movie opened up in the early part of the year it would have made good money....but in August when many people are on vacation (if that) or want to enjoy their sunny days and maybe spend time at the beach. it'll open good then just fade away.
I think the mentality these days with the economy so bad and families not willing to pay a lot to go to the movies. many people will just wait for redbox or netflix to see them. especially since the wait for a movie on DVD is so much shorter now......
How is it that movies that are actually GOOD and thought-provoking usually get slaughtered at the box office and never have a chance at a sequel whilst drek like TRANSFORMERS just makes barrel loads of cash and the studios just keep churning the s**t out. Makes you wonder about the mindset of the average American movie goer. I don't think they want to think about what they're seeing---they just want brainless eye-candy.
Sad, really....
I don't know if it is sad so much as it is an indicator that most Americans want to go to movies to ESCAPE not to THINK.
They want to be entertained, not drawn into an intellectual conversation about a movie.
In the end, was the movie good and did it provide an escape rush for me. That's all most Americans care bout.
I personally like a movie that makes me think and causes me to interact and discuss with others, but most don't.
They want to escape from their jobs, their family life, their obligations and responsibilities - plop down $10 for a ticket and $20 for popcorn and drink - and forget about their problems/worries for a 90-120 minutes.
It's the same reason people go to bars and drink. They want to escape. They don't necessarily want their minds stimulated.
Is that wrong? Not necessarily. It's just an indicator of our fast-paced, hectic, stressful lives as Americans. Movies are an escape for most people. They are a breaking - in their minds - from "thinking reality."
That said - it's baffling why more Americans did not go see this movie because on the surface, it is very much "action eye candy" - even though it is a thinking movie as well.
Sandy, you say a lot of prints of the film have been made. I was wondering how many theaters are really using Film/Celluloid as opposed to Digital Projection nowadays. Most if not all of the summer blockbusters I saw this year had a Digital Projection logo in the newspaper ads and at the start of the film too. I thought the studios were going to save $$$ by using this tech?
How does Rise of... compare to how Tim Burtons Ape-f'd-up film? Has anyone compared their grosses per week, etc.?
I have not seen the film and probably won't. It really doesn't grab me. Maybe if this story had been told in flashback it would've intrigued more people? They could have done a Godfather II set up where we jump from the established Ape society back to the beginning of it. Young apes ask Ceaser and/or the Lawgiver how Ape society began. This tale is then told to the young apes as it was seen thru Ceaser's eyes but little details come accross as embellished. We get hints that something is being held back. By the end of the film after all the young apes questions have been answered we are given a reveal showing some recalled memory, not shared with the young apes, that sheds light on the tale's embellishment. Something shocking that makes for a good twist ending.
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