Beyond Scratch 'N Sniff

[Wee67]

Now there's Peel 'N Lick. Remember rubbing those little patches to try and get a whiff of strawberry or rootbeer? Now a new ad campaign has little flavor strips in magazines that you peel out and eat. They are kind of like those breath strips, but I'm not sure I want to eat something out of a magazine.

BTW, whatever happened to Scratch 'n Sniff stuff? Do they still make it or did it just fade away?

more on Peel 'N Lick-
New Peel and Lick Magazine Ads - Associated Content

"Welch's Grape Juice is soon to unleash upon the magazine-reading public a full page advertisement in People magazine. So what, you may say? Welch's is the first of who knows how many companies to incorporate a peel and lick strip to sell their product.

According to Richard F. Taflinger in his article "A Definition of Advertising", taste "is probably the least useful communication channel available to advertising" because its use "requires the potential customer to come in actual physical contact with the product". Little did Mr. Taflinger realize when he published this observation back in 1996 that food marketers would rise to the challenge and tell the public to "lick it".

And why not?

In September 2007, the television show "Cane" was advertised in Rolling Stone magazine via a flavor strip that tasted like a lime and rum mojito but didn't carry with it the calories or buzz of an alcoholic beverage.

The makers of fine perfumes and colognes have had scratch and sniff ads in your favorite magazines for years. Back in the August 1972 edition of Playboy magazine, Fleischmann's Gin advertised their product with perhaps the world's first scratch and sniff strip. The technology to put these scratch and sniff ads in magazines and newspapers is cost prohibitive but more products are being advertised that way. Since then, Mercedes automobiles and movies like Mr. Magorium's Wonder Emporium to Kraft Philadelphia Cream cheesecake and cinnamon flavored coffee have had their scratch and sniff ads. I suppose it was only a matter of time before a company like First Flavor came up with the ingenious technology to advertise food products.

Let's think of the realm of food ad possibilities. Just how hot and spicy are the chicken wings your favorite fast food restaurant is offering? Take a lick.

What about that new flavor of Listerine, the one that doesn't taste like hospital antiseptic? Take a lick.

Want to sample the newest Jelly Belly jellybean flavors? Take a lick.

How can you discover how non-artificial an artificial sweetener tastes? Take a lick."

[toys2cool]

Believe it or not I still have some of those sticker form like 20+ years ago and you could still smell the flavor

[Marvelmania]

I don't think I'd try the "peel and lick" either.

[palitoy]

Boy I hope Larry Flint never gets a hold of this technology.

[livnxxxl]

Boy I hope Larry Flint never gets a hold of this technology.

I was thinking along the same lines as I read the original thread. I can just imagine people licking magazines in stores and on every street corner. Some probably have already done it and still do it now and there is not even a peel and sniff in the whole magazine.

My question is how would one know if you picked up a copy of a magazine that someone did not already run their tongue over it in the store before you purchased the magazine new? You know how some people like to stand in front of the magazine racks and browse the magazines in the stores to kill time or be cheap or both. I would hope that all of those magazines with the new peel and lick technology would be sealed in plastic. Some brand new magazines are still not sealed and sitting on the shelves at stores. I am sure that there will be a way to tell. I hope. Until then I will not be licking any magazines either.

[BlackKnight]

^^^
Scratch & sNiff Porn, as well as Scratch & Lick Porn would be huge,.. I am surprised It's not invented yet...