This latest announcement regarding the future of Universal Monsters seems horrible at best...disastrous at worst. It's obvious they just DON'T GET IT.
Universal is sitting on a licensing goldmine, but they have their collective heads so far up their rears they can't see it.
First of all, Universal Monsters should be SYNONYMOUS with Halloween, just like Rudolph, Frosty and Santa are with Christmas.
Universal Monsters should be plastered on EVERYTHING during the entire month of October. Kids schools supplies, lunchboxes, decorations, paper plates and cups...you name it. Then, the Halloween merchandise. Halloween pails shaped like monsters...what kid wouldn't LOVE a Creature Halloween pail? Monster candy dispensers, novelties, costumes and masks...how about monster shaped pumpkins? Next, the movies should be re-released every Halloween season just like the Great Pumpkin. In fact...COLORIZE them. If that's what it takes to get kids to watch them...DO IT. As long as the original B&W versions are still around for us adults to enjoy it's all good.
Universal is sitting on a licensing goldmine, but they have their collective heads so far up their rears they can't see it.
First of all, Universal Monsters should be SYNONYMOUS with Halloween, just like Rudolph, Frosty and Santa are with Christmas.
Universal Monsters should be plastered on EVERYTHING during the entire month of October. Kids schools supplies, lunchboxes, decorations, paper plates and cups...you name it. Then, the Halloween merchandise. Halloween pails shaped like monsters...what kid wouldn't LOVE a Creature Halloween pail? Monster candy dispensers, novelties, costumes and masks...how about monster shaped pumpkins? Next, the movies should be re-released every Halloween season just like the Great Pumpkin. In fact...COLORIZE them. If that's what it takes to get kids to watch them...DO IT. As long as the original B&W versions are still around for us adults to enjoy it's all good.
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