Web Spinning Toy Love

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What's not to love about this 1977 licensing ad for Marvel Comics, it's like Spider-Man is dropping a treasure trove of Mego items on you along with classics like Crazy Foam and Colorforms.

That's a monsterous improvement over the usual rain and bird poop that normally falls on me from above...

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[Wee67]

How did Spidey fit all of those things in his hand?

I have a lot of that stuff now, but I was always fascinated by Ricochet Racers. I never knew anyone who had them when I was a kid. They seemed liked they would be so cool to have.

[Earth 2 Chris]

I didn't know Marvel was involved with Columbia in any way. Did they break from LCA at some point, due to the somewhat incestuous relationship with DC?

It's odd that Columbia and Spidey were together this far back, since they now control a good deal of the franchise thanks to Sony/Columbia's film deal.

Chris

[big_geek_3rd]

And there it is...
That Spider-Man Web Shooter from Fun Stuf is most likely the most fun I will ever have had with a toy.

I churned through a couple (they broke pretty quick).

I need to start looking for one again.
That thing would be cherished.

[ScottA]

Look at all that toy love.

[El Hombre Nuclear]

On initial inspection, it seems that this licensing bonanza is missing one truly "amazing" (ahem...) piece of Spidey merchandise from 1977. Feast your eyes on this beauty:

https://www.flickr.com/photos/23244445@N03/2751494808/

1977 Milton Bradley lunch meeting:

Guy in plaid suit #1: "Hey guys, isn't there a Spider-Man TV show coming out soon? Maybe we can use some of those Amsco cardboard things we have left over..."

Guy in plaid suit #2: "Yeah, good idea... Hey, don't we own Fisher Price or something? Let's just dump them in with some of those fake Legos they're trying to shill and slap a Spider-Man license on it!"

Guy in plaid suit #3: "Done deal. Check please!"

I like that the box claims you can also build an airport with it. I guess Spidey finally got his commercial pilot license in '77...

[thunderbolt]

When did the Green Goblin join the Fantastic Four?