Ran into Jason Lenzi from Bifbangpow yesterday at Comic-Con and we chatted briefly. I asked him about the rise of the 334 figure over Mego and he mentioned an aspect of the process that I hadn't been aware of. It's not so much about production costs (tooling, swings, etc) as you might think. He said that studios and licensors tend to approve the figures much more quickly which makes all the difference in costs. The simplicity of the style aids in the approval process. Likenesses aren't fussed over as much, clothing color, shade, texture....these are all things for studios and their committees of input to really get lost in and cause expensive delays.
Interesting.
It makes me wish whoever was in charge of DC licensing would ride FTC a little harder...!
Interesting.
It makes me wish whoever was in charge of DC licensing would ride FTC a little harder...!
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