Retro Toy Fair Coverage 1974

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We begin our coverage showcasing some of the news and advertising Toy Fair 1974, which was held from February 17 to the 20th of that year.
First up, the latest addition to the Colorforms Team.




Check back for updates from 1974 all day long

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Mason Reese endorses Matchbox Fighting Furies

Toyfair 1974: Deviled ham pitchman Mason Reese does a little moonlighting to support the new line of pirate action figures. The Matchbox Fighting Furies were one of the nicest made action figure lines of the 1970's.

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Shindana releases Rodney Allen Rippey Doll

Toyfair 1974 :Commercial spokeskid Rodney Allen Rippey got his own doll courtesy of Shindana in 1974. Poor Mason Reese......

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Imperial Millionaires

Toyfair 1974: You wouldn't think there was lots of money in rubber apes and alligators but I can't think of a kid who didn't have them....

More Fun: Imperial Toys Gallery

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[Earth 2 Chris]

Imperial made a Batmobile?!? Look right at the paragraph break in their ad.

I don't remember Mason Reese, but there was a Superman comic story in the 70s that featured a bratty kid star who was chubby faced and red-haired. He appeared to be based on a real child actor, and I always assumed it was Danny Bonaduce. This kid looks just like the drawings!

Can't wait for more!!!

Chris

[The Toyroom]

I don't remember Mason Reese, but there was a Superman comic story in the 70s that featured a bratty kid star who was chubby faced and red-haired. He appeared to be based on a real child actor, and I always assumed it was Danny Bonaduce. This kid looks just like the drawings!

"The Kid With The Million Dollar Smile" was indeed based on Mason Reese. In fact, the character's name was Jason Fleece. Also featured in the story is Daily Planet/WGBS gossip columnist Lola Barnett, who was based on Rona Barrett.

I remember Mason Reese and Rodney Allen Rippey being co-presenters at an awards show back then...the Grammys or the Oscars I think.

[The Toyroom]

Mason Reese and Rodney Allen Rippey today...

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Evel Knievel is #1

Toyfair 1974: Ideal's Evel Knievel was one of the hottest action figures going as this less than subtle ad from Ideal suggests, if you grew up in suburbia chances are you knew at least one kid with this thing.

More Fun: 1975 Evel Knievel Catalog

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[palitoy]

Mason Reese and Rodney Allen Rippey today...

http://cache.viewimages.com/xc/18254...5397277B4DC33E

Puberty liked Rodney Allen Rippey a whole bunch more.

[Earth 2 Chris]

"The Kid With The Million Dollar Smile" was indeed based on Mason Reese. In fact, the character's name was Jason Fleece. Also featured in the story is Daily Planet/WGBS gossip columnist Lola Barnett, who was based on Rona Barrett.

Ah! Thanks Anthony. A 20 year old mystery solved for me (I read the story in a "Best of DC" digest).

Puberty liked Rodney Allen Rippey a whole bunch more.

You can say that again. Poor guy.

Chris

[toys2cool]

Great pics,wow I feel bad saying this but that was one ugly looking little kid

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Child Guidance Sesame Street Finger Puppets

ToyFair 1974: There is no limit to the amazing amount of Sesame Street products made in the 1970s, these puppets were some of the more memorable items.

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[toys2cool]

Those things are so cool,I had a few as a kid

[megoscott]

I can't even begin to tell you how great this is. This catalog shows Lefty the Salesman, Sherlock Hemlock and Roosevelt Franklin, the three additions to the line of SSFPs. They are much more rare than Ernie, Bert, Cookie, Oscar, Bird and Grover and I've never seen them in package. Just knowing what colors their cards show is a great find and being able to pinpoint their release to 1974 is great information.

Thanks, B! Look for the Sesame Street Finger Puppet Museum (World's Greatest SSFP Archive) coming....oh...in 2 or 3 years....

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Mighty Mego Men

Toy Fair 1974 saw the introduction of the Mego Superfoe figures and my obsession with the Riddler was born. For more Mego action figure goodness check out the Mego Museum (whose members have already seen this, it was too good not to recycle).

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