I am a fan of this line and have subbed from the beginning and will do so again. However, Mattel is starting to get on my nerves with this pleading and threatening to stop the line if they don't get enough subs.
For one, they need to give subscribers more of an idea of what is coming out. I realize they don't have prototypes ready but I am sure they know what figures they want to produce. Give at least a 6 month peek at whats coming out.
These need to be in retail to some extent. Maybe they don't need to be in all the stores but even putting them in specialty retailers like comic book shops, GameStop etc would give the line a little more exposure and give them a chance to increase the production numbers that they want.
The last thing that bugs me is they claim that they need subscriptions to know how many figures to produce. Why is that? It seems to me that just about all of the single figures (non battlebacks, oversided figs etc) sell out in a day or two on the site. If they would put more up for sale and make the actual process easier for people, I am sure they would still sell out. They want to blame the fans for this but in all truth, Mattel has themselves to blame.