After reading another slue of comments on the decline of Mego and larger scale action figures. I came to the thought that maybe its the scale that dooms Re-Mego type figures.
Could there be an under lining ideology in today's parents that views anything over 4" and wearing a removable outfit as a Doll??? Put aside the economics for a second. We collectors buy things to have in our collection or maybe to barter off when its appreciation raises in the future. But collectors alone pale in comparison to the market figures of Moms and Dads. Also, If a child wants something bad enough. The parents are sure to oblige.
As a matter of contrast. I offer the Barbie line. A while ago. Barbie's were produced under licences of DC comics (Wonder Woman, Batgirl and Supergirl.) and Paramount/ Star Trek. I seem to recall these were pretty pricey on shelve. In my area I have never seen these toys on the clearance shelf. But I have seen a few in used condition on my Thrift Store trips. Which means to me that though these were aimed at the Collector market. Some parents caved and bought them for the Kiddo's. The same could be said for The marvel Legends brand. I find them also in the Thrift's.
Summing up... Could such fails like, Retro Action Heroes, Famous Covers, Marvel Origins and such be blamed on a gender hang-up???