Hasbro did make Marvel Mego style figures with the Signature series figures, $15 a piece, and they didn't sell very well. I know they were 9" instead of 8", but I doubt the people in charge of such things really see that as much of a difference. In their eyes they gave it a try and it wasn't successful. The differences between what they produced and true Mego style figures are huge to us, but probably not even comprehended by the decision makers at such a large company.
Marvel has those 8 inch hard plastic Avenger's figures that are on the shelves right now. The Ironman is way too skinny but someone with sculpting skills can do it justice for a "Mego-Like" Ironman if they wanted to put effort into it.
The world of retailing has changed - retailers don't want to tie up money
in inventory that may gather dust - they want to do small numbers until
they see how it sells.
And if toy X is hot and sells out, the parents will buy toy Y because they
need a birthday present to bring to the party.
It will be interesting to see how Captain Action does at the higher price point, and if it sells beyond the collectors base.
^^^ So far the CA line has been a legitimate hit. They have been the top selling collectible at TRU stores since it's release. They even sold out at their online stores and just recently restocked. And those prices are considerably higher. I think the product has to hit a note with buyers.
It's not how hard you hit, but how hard you can be hit and still move forward.
i am hoping this as well. i amn sure they will have all knids of anniversary stuff out for it, 50 is a huge milestone for a toylineHoping there is a return of the Timeless Collection in some form for the 50th anniversary of Joe in 2014.