I found this to be one the most fascinating insights into Marty I have ever read. It really shows both how the company had such great success and also some of the things that may have lead to it s downfall. I actuall have to give Marty more credit than I might have in the past. Not saying I didn't realize how much he had to do with Mego's rise, but it really seems a very thoughtful process.
The philosphy seems to have really helped them keep the lines going for a few years in the 70's. However, when the popularity of the lines dropped, I do not think those lines nevcessarily held up the way he seemed to think they would. Batman and Superman and Hulk remained strong licenses, but the rest of the DC and Marvel lines may have gone down a bit in favor of sci fi, etc.
The reliance on those licenses as the foundation of Mego's product may have actually hurt as things changed a bit.
I think towards the end it was more the license or line itself that began to cause issues (to be added to the other issues at the end). They felt like they were chasing more than leading. (Black V Star Wars, Eagle Force v GI Joe, Mattell hand-held games, etc.).
It seems they did have some success with some stuff, but in the face of the other issues towards the end it was just not enough.
WANTED - Solid-Boxed WGSH's, C.8 or better.