An Interview with Marty Abrams Part 2
This 1974 Interview with then Mego president Marty Abrams is a new discovery here at the Museum. The second installment (You can find Part one here) speaks specifically to Abram’s philosophy on licensing, his past experiences and what he believes is a good license particularly Planet of the Apes, the Superheroes and his latest Evel Knievel. Enjoy.
INTERVIEWER: Part of your whole philosophy is to go after established characters, established products?
ABRAMS: We’ve expanded our business for ’75, and we’re touching other areas. Yes, we want to go after established properties.
INTERVIEWER: Are you also going to introduce an Evel Knievel articulated figure?
ABRAMS: That is not part of our license. That happens to be one of our competitors.
INTERVIEWER: You also mentioned bicycles. Is that diversification part of a trend for the company?