Obviously I'm NOT Marvel's target audience for the on-line comic program...which is good because I have no desire to read my comics on-line. Please...isn't it enough that today's kids spend waaay too much time on the computer/internet/video games anyway? Do we really need to give them another reason to NOT pick up a book? Even if it's a comic book, I'd rather have my kids reading that and have them turning the pages instead of moving a mouse around to look at panels.
Me personally, I like the feel (and the smell in the case of older comics) of the actual physical comic book. Yes the ability to read old Spideys and FF stories without buying the actual, pricey books can sound appealing...but where's the fun in that? I love hitting the back issue bins at the comic shop to find some old comic rag to read on a Saturday afternoon. And if I want archival material, I'm sure I can always dig through my stash of the last 30+ years to find something good to read without having to resort to on-line material.
Seems to me that the comic companies are trying to come up with all of these wacky ways to compete with the modern world. Maybe they should try something unique...like getting spinner racks back in bookstores like Barnes and Noble and Borders (Waldenbooks does have them I believe)...how about drug stores, convenience stores, grocery stores? I'd probably drop dead with excitement if I saw comic books back in one of these establishments. The move to strictly direct-market years ago hurt the comic industry long term I think. I've got to drive 25 minutes to a neighboring town each week to get my weekly stash.
Think OUTSIDE the Box! For the BEST in Repro & Custom Packaging!