I think this is really cool and clever. Daughters and sons of monsters going to a high School just for monsters. Sounds like Mattel is going to go all out on this property too. Toys, books and a movie with Universal.
The website went live a few days ago but not all of the sections are open.
Welcome to Monster High
Toys r us.com had the dolls for sale briefly about a week ago. I just missed them, grrrr!!!
Here's a link to someone's collection. They have some really nice pictures and comparison shots.
Monster High - a set on Flickr