Mego Super Heroes :Truth, Justice and Sales?

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I love this ad for Licensing Corporation of America (the people who you had to contact if you wanted to make any sort of superhero toy goodness in the 1970s) featuring the Mego Superheroes. Eventhough it's been featured at the Mego Museum, I just thought it deserved more attention.


And Speaking of Mego (like my segway?) Mego Meet, the Fifth Annual Mego Convention is this June in Wheeling West Virginia, it's the largest gathering of Mego collectors in the world and if you're in the area, it's also a great toy show. I'll be there peddling my minimal wares, so give it a look:



Megomeet 2009 Official Website

For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


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[vulcan2074]

Thats a really cool ad. I've never seen it before. I'm glad you brought it back. MEGOs Rock. I have all except Supergirl
Sammy

[ScottA]

I've always loved that pic. Kinda looks like they are fighting for position for the picture.

And what is this "Mego Meet" you speak of?

[Mikey]

They only delbt with DC heroes ?

I see no Marvels

[palitoy]

At one time I know LCA held both licenses but I doubt they could show them together.

[Wee67]

"Truth, Justice and... Sales"

Lifted directly from our Declaration of Independence.

[Earth 2 Chris]

LCA was actually part of Warners I think. It was started by Jay Emmet, the nephew of one-time DC presidenty Henry Donenfeld. So that may also be why there were only DC guys shown.

Edited to change Stevens to Emmet. I had a brain fart.

Chris

[UnderdogDJLSW]

Nice to see Aquaman there to help bring in the sales force. No love for the boy wonder though.

[Earth 2 Chris]

Oh and I was Jack Liebowitz who was the uncle of LCA's head, Jay Emmet. Liebowitz was co-runner of DC for years and years.

Great ad!

Chris