In the early eighties, Marvel Comics teamed up with Remco (a division of Azrak Hamway) to create the Saga of Crystar. After years of success with comics based on toy lines (such as Micronauts and Shogun Warriors) Marvel sought to reverse the situation and create a toyline they would themselves license.For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com
I can't help but think this would have gone to Mego if they were more of solvent company seeing as they had such a great relationship. Anyway, the result were some very nice looking toys with great graphics, Marvel produced a comic (although the toys somehow made it to the shelves first) using top talent like Michael Golden and it really should have been a big hit.
Pic above is the 1983 Remco Toy Fair Show Room
Despite all the things going for it, Crystar likely failed for two reasons, one EVERYBODY was getting on the sword and sorcery bandwagon at that time but more importantly, the rules changed in the early eighties, in fact the whole toy game did. While Crystar had a great comic book, thanks to Ronald Regan repealing an FCC law, He Man had a cartoon!
Crystar eventually gave up his battle like many others during this time, Marvel would go onto to produce successful comics licensed from toy properties and Remco spent a lot of time producing toys that aped either Masters of the Universe (Mattel sent lawyers) or G.I. Joe.