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Biggest Action Figure without a Cartoon/TV/Movie Tie-in?

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  • apes3978
    Permanent Member
    • Nov 19, 2005
    • 4901

    #61
    Originally posted by Werewolf

    Ever since Hasbro coined the marketing term "action figure" our culture has kind of developed an almost visceral negative reaction to the word doll. Doll is not a bad word and none of it really makes any sense. Why are Hasbro's 5POA 12 inch Titan Heroes action figures when Mattel's 12 inch 22 POA Made to Move Barbies are dolls? Why was He-Man an action figure and She-Ra a doll when they both had the same articulation and punching action feature?
    I always thought the marketing strategy was that boys would play with 'action figures', and girls played with 'dolls'. Not saying it's right, just that's the way I perceived their marketing.

    On the other hand, I have an ex-GF who'd try to belittle my Mego stuff by saying that I played with 'dollies' and words to that effect. (Glad she's gone BTW).

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