GI Joe Adventure Team Newsletter 1974

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Hasbro was pretty adept at marketing the G.I. Joe line to kids as evidenced by this 1974 newsletter sent to members of “The Adventure Team”. For a $1.50 you got all kinds of cool swag plus this newsletter, which was filled with stories and a pile of material lifted from the Hasbro catalog. Seeing this […]

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[Wee67]

$1.50 seems a little steep for a kid in 1974.

[Earth 2 Chris]

Hasbro really had a nice handle on communication with their customers. Back in the heyday of RAH, I loved those mail-in Flag point documents and getting stuff through the mail from them.

Were the subsequent issues of this newsletter, or was this the only one kids received? I ask because I was disappointed that the Kenner's Super Powers newsletter, while great, was only one issue! I was fully expecting to get one a month or at least a quarter, and never got another.

Chris