I've been thinking about this a bit more. The MOTU rights are certainly a little convoluted due to the multiple sales of Filmation. Loreal to Hallmark to Classic media to Dreamworks to Universal. Again, I have no inside info and I've never claimed to. All public knowledge.
The best I understand it is Universal is the current rights owner of the Filmation series. Meaning the Filmation looks of the characters. But they don't own the characters or the IP. Mattel does. So for a product, like the upcoming Hallmark Filmation Castle Grayskull ornament, Hallmark needs permission from Mattel for the rights to Castle Grayskull and the Filmation likeness from Classic Media/Universal. Classic Media cannot license out Filmation MOTU products without Mattel's approval because Mattel still owns the IP.
License info from the Hallmark Grayskull ornament from Hallmark's product page.
"MASTERS OF THE UNIVERSE(TM) and associated trademarks are owned by and used under license from Mattel, Inc. © 2021 Mattel, Inc. Under license to Classic Media."
Under license to Classic Media not from Classic Media.
Universal also owns the entertainment rights, meaning movie rights, but again still not the IP.
Mattel has been recently and continually filing and updating the trademarks to Masters of the Universe and Princess of Power.
Mattel does have to license the Filmation looks of the characters from Classic Media/Universal if they want to release figures of He-Man, Skeletor, etc. as they looked in the Filmation cartoon. Though I think there might be some iffy leeway on how close they can get to Filmation because of the Mattel's style guides from the 80s which did use looks very close to Filmation. Mattel also doesn't own the character likeness rights to the 1987 live action movie. Like I said it's convoluted and overly complicated.
You are a bold and courageous person, afraid of nothing. High on a hill top near your home, there stands a dilapidated old mansion. Some say the place is haunted, but you don't believe in such myths. One dark and stormy night, a light appears in the topmost window in the tower of the old house. You decide to investigate... and you never return...
Hasbro doesn't have to deal with any of this nonsense with Transformers or GI JOE because they bought the Sunbow library and flat out own everything. Unfortunately, I think one of the problems with Mattel doing that is being forced to buy the entire Filmation library just to get He-Man and She-Ra and getting stuck with a lot of stuff they can't do anything with. In the long run it still might be the better option to not have to deal with this crap again and worry about selling off what they can't use later.
You are a bold and courageous person, afraid of nothing. High on a hill top near your home, there stands a dilapidated old mansion. Some say the place is haunted, but you don't believe in such myths. One dark and stormy night, a light appears in the topmost window in the tower of the old house. You decide to investigate... and you never return...
I could be wrong, but to the best of my knowledge, ToyGuru's claim does not seem accurate. Mattel still owns the IP and will continue to do so.
Here's an article from 2014 stating Mattel owns MOTU.
https://www.hollywoodreporter.com/th...nership-687138
Donald Glut, who wrote the four original mini comics, tried to sue Mattel over the rights to MOTU. He lost.
Last edited by Werewolf; Apr 16, '21 at 1:00 PM.
You are a bold and courageous person, afraid of nothing. High on a hill top near your home, there stands a dilapidated old mansion. Some say the place is haunted, but you don't believe in such myths. One dark and stormy night, a light appears in the topmost window in the tower of the old house. You decide to investigate... and you never return...
Are the Back in Action figures supposed to be a general release or through Mattel Creations? Just went on that site to learn more about the “Shogun Skeletor” and realized that I couldn’t find anything about the line
You are a bold and courageous person, afraid of nothing. High on a hill top near your home, there stands a dilapidated old mansion. Some say the place is haunted, but you don't believe in such myths. One dark and stormy night, a light appears in the topmost window in the tower of the old house. You decide to investigate... and you never return...
So like $150 for the three pack?