Buying some TOYS? Use these nifty links to help support the Mego Museum!

Support the Museum! Buy toys!
ReMegos @ Entertainment Earth | Megos on eBay | Amazon USA | Amazon UK | Amazon Canada


Running the Museum isn't cheap, and we could use your help!

Page 4 of 4 FirstFirst ... 234
Results 31 to 37 of 37

Thread: Is Mego Missing the Mark?

  1. #31
    Join Date
    Feb 10, 2009
    Posts
    4,822
    Images
    10
    The DC style guide is about pushing visual language. You could remove the text and know what you're looking at. It's ugly but the imprint is clear. So somebody in southeast asia gets the same message as somebody in southeast united states.

  2. #32
    Join Date
    Feb 10, 2009
    Posts
    4,822
    Images
    10
    Quote Originally Posted by MIB41 View Post
    Excellent examples Brian. And it really supports the whole idea of how tired products become when the packaging all looks the same. You almost forget to look at the actual product because the same graphics are screaming at you. And I'm so conditioned from old school marketing to think similar packaging means its all connected to a series, so its always disappointing to see how unrelated much of it actually is. I never thought the bat symbol would become its own brand like a hood ornament.
    That started decades ago when research showed certain logos/symbols were global. The Bat Symbol, Supes S and Spidey's mask were top ten along with Mickey and McDonald's Arches.

  3. #33
    Join Date
    May 15, 2009
    Posts
    2,635
    To be fair, I've not been overly wowed by any of the new Mego packages. I don't really care that much, mind you, but I would agree that a really nice bit of card art does sometimes push a figure into being something more. I'd argue that Mego's biggest weakness in this regard is that very few packages look the same. That could be a good thing, but it also makes things a bit strange.

    That said, most modern toys have awful packaging. Star Wars Black comes to mind as painfully dull and uninspired. Even though I get at the time it was supposed to be unique because it was so stripped down and represented a "premium" experience. Even though eventually it was just the same ol' stuff.

    The new ReAction Super 7 figures have the best card art.

    Also, DC is very ignorant with their card art. Mattel/DC did the same thing a few years ago when they made ALL of their cards identical... Which meant it was difficult for consumers to discern what figures belonged in what line... And IMPOSSIBLE for retailers to figure out what toys went on what pegs. I'm of the belief that actually killed a few of Mattel's lines as a result.

  4. #34
    Join Date
    Mar 7, 2004
    Location
    Cynthiana, KY...of Earth 2!
    Posts
    30,217
    Images
    103
    ^It seems odd that DC/WB would want their SpinMaster kids toys looking like their adult-centric McFarlane line, since they are both at retail, in the same aisle. Not surprisingly, McFarlane is leaning heavily into the modern, darker aspects of the DCU, with Metal, Batman Who Laughs, little demon imp Robins, etc. Nightmare fuel for little kids, sold right alongside the fun looking Spinmaster toys, in the exact same packaging. Baffling.

    But as Brian pointed out, it's the same packaging as crock pots, stickers, wallets, keychains, etc. And when that looked like Super Powers, it wasn't that bad. But this is just...BLAND.

    Again, I don't hold any of these against the Mego team. They did their best.

    Chris
    http://megomuseum.com/community/signaturepics/sigpic22_1.gif

  5. #35
    Join Date
    Jun 17, 2005
    Posts
    4,068
    Images
    14
    It is a shame seeing all of the bland DC packaging. Their figures would sell so much better if they gave licensors a little bit more freedom. Case in point: those GI Joe examples posted in this thread make small, boring figures look so exciting. Imagine how bad those toys would look without pictures of the characters... oh, wait, you don't have to because you can look at DC's stuff.

    It's no wonder DC/Warner is having so many problems. Their executives really have no idea what is entertaining and exciting and how to tell compelling stories featuring their awesome characters to the public. No wonder Marvel continues to eat their lunch at the box office and with comic book and toy sales. It's telling to walk down a toy aisle at Target or Walmart and see rows of empty pegs after Christmas... except for all of the unsold DC figures.

  6. #36
    Join Date
    Jul 5, 2019
    Location
    Rosemount, MN
    Posts
    44
    Some really great replies everyone. I agree... some of the best figures came on really nice looking cards. My memories of Star Wars figures back in the day were split between the figures themselves and seeing all the figures on card at the store. Being a non-opener the package is 90% of it for me now. You would think companies like Mego would understand that a decent percentage of their customers ARE non-openers and would understand the value of great packaging.

  7. #37
    Join Date
    Jul 15, 2017
    Location
    Say YES to Michigan!
    Posts
    709
    It remains a bummer, though - I want to feel conflicted about sending packaging off to the landfill, not compelled to!

    Such a contrast between what Mego is (forced) to do and literally every backing card ever for Super7's ReAction line.
    >>> Looking for a few Bif Bang Pow! pretties. Please click to see if you can help!

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •