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Thread: Is Mego Missing the Mark?

  1. #1
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    Is Mego Missing the Mark?

    Mego Batman and Spiderman are some of my first and most treasured memories. I was super excited when I saw they were getting back in the game with the Target exclusives and picked up the ones I felt I had a connection to. There was always a small feeling of "something" missing.

    I pose this question... is Mego missing the mark by not using retro style packaging?? There is obviously a huge resurgence of toys being released in the 70s and 80s vibe(or virtually identical to the originals) and Mego should not fear jumping on that bandwagon because they WERE the originals. I want Mego to succeed in a bad way with their reintroduction of 8" figures but I feel like the soul just isn't there.

    What do you guys/gals think??

  2. #2
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    on things like Star Trek and the Superheroes they are tied to the brand packaging by the license holder

  3. #3
    I think some of the packaging designs are forced by licensors based on what I have read but I definitely would prefer more retro looking packaging.

  4. #4
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    Quote Originally Posted by Mego-Amigo View Post
    I think some of the packaging designs are forced by licensors based on what I have read but I definitely would prefer more retro looking packaging.
    I definitely agree, I would have liked seeing the Star Trek figures card backs released on the retro designs.

  5. #5
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    Quote Originally Posted by Mego-Amigo View Post
    I think some of the packaging designs are forced by licensors based on what I have read but I definitely would prefer more retro looking packaging.
    Correct. Package design IS limited to style guides and what we're asked to do, for example - NOT put the character's image on the front of the card. It's easy to pick it apart as a consumer not understanding graphic designers don't have free reign to do whatever they want. They're given instructions to execute.
    Check out my website: Megozine Covers - Home

  6. #6
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    Quote Originally Posted by Brown Bear View Post
    Correct. Package design IS limited to style guides and what we're asked to do, for example - NOT put the character's image on the front of the card. It's easy to pick it apart as a consumer not understanding graphic designers don't have free reign to do whatever they want. They're given instructions to execute.
    My biggest question would be WHY doesn't anyone challenge this? If I were making a product I would. What is the REASON for not putting the character's image on the card? Are we talking about actor likenesses or comic art? Who makes the decision, and why? I would challenge it, force the issue, and prove that I could do better. After all, isn't the goal to make money? If better packaging designs would increase sales, what corporate idiot wouldn't want that? It makes ZERO sense from a business standpoint.

  7. #7
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    ^Mego did challenge it. They created cards using vintage art for the DC Heroes and presented it to WB.

    You know what WB said? “Thanks, now do it our way.”

    It’s not about creating art, it’s about uniformity of product.
    Expectation is the death of discovery.

  8. #8
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    ^^This is something I’ve been up against for the past 20 years, as both an illustrator and a graphic designer. Marketing has corrupted design, pure and simple. Way too many "art directors" now with MBA’s instead of BFA’s. When I entered the NY design market in 1984, an art degree from a prestigious school was your ticket in and the fast track to advancement. Not any more.

    I wish I could tell you some of my horror stories, but since I’m still in the field, I won’t burn any bridges.
    SWEAR TO ME!

  9. #9
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    ^I think part of it is the advancement of software tools, making them easier for people with little artistic talent to use. It gives ...ahem... managerial types with no actual skills just enough of a leg up to design PowerPoints and rudimentary Photoshop presentations that wow the upper management (who also have no skills or training), and get jobs managing actually talented graphic designers, and marketing departments. The software doesn't develop their eye for design, however, and they therefore create stringent, uninspired corporate blah.

    Needless to say as a graphic designer, I have seen this happen far too often in the past 25 years.

    DC's current look on most of it's product is probably the most "corporate" look I've ever seen used by an entertainment company. Even when they use style guide art of the characters, its often a few iterations back from what's in the comics now, and it in no way looks like the classic versions of the characters anyone knows, or even the films. The New 52 designs should have been expunged from the style guide at this point. They have absolutely no relevance in the market.

    For some reason the "DC Classic" arm of merchandise often escapes this, and gets to use the Garcia Lopez art from 1982 onward. They would be better off JUST using that.

    I applaud the folks at Mego who tried to buck this trend. I'm sorry it didn't work.

    Chris
    http://megomuseum.com/community/signaturepics/sigpic22_1.gif

  10. #10

    Packaging and the Mark

    Ah i recall as a kid trying to figure reason to all the different packaging. I think I liked the box ones more than the card, but I can't recall. I think I do recall wondering why Trek didn't have box versions. I remember meeting Nimoy at the mall in Brooklyn in the 70's and sorta wanting to ask him.

    Anyhow I guess the boxes change and have always changed. The changes in the box art isn't nearly as bad as what they have actually done to some of these heroes in the comics themselves. I think we are happy to get items that we get. I hope we get the 8" flash and lantern.

    I will say I was looking at my post-mego era megos as an ensemble the other day. From the Mattel Batman, to the Figures Toy Adam West Batman etc. You can see our interests have really been searching and going through quite a bit. The Mattel cards look like the originals but the figures are poor. The Adam West Figures Company one I can't really get passed the arm pieces which is very un-mego.

    The ones under the branded mego line are the best, save for the redos of the originals from figures toy. I think if you look at Figures Swamp thing we have the perfect balance of the packaging.

    I think the real issue isn't Mego at all. I think the distribution has been really fumbly and its not the current events. The wacky shelves from a year ago with Tootie are strange. A one off of Action Jackson without accessories defeats the point of what I recall from that toy. Taking on licenses like Bradys without intention of completing core characters. Decieding we don't need Dr. Bones from Star Trek and of course most of all that dreadful head of Captain Kirk.

    That's prob the worst of it the Kirk head.
    Why doesn't it get fixed even? They should just make two four packs for Trek and get it right.
    Kirk Spock Bones and Uhura in one set
    Sulu Checkov Scotty and a Klingon in the other.

    And then that Awful shows Saru? I mean does anything even know what it takes to get a full crew from that show? And Pike hasn't been there in a long time so that is silly too for toys for that show. Q in robes or Borg are not representations of that show either in any substancial way. How about making Sarek?

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