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I'll disagree and here's why-those online toy sellers growth was equaled by the shrinking of physical toy sales in brick and mortar places like TRU. The same thing happened with digital comics, it altered the buying habits of existing customers so their growth was part of a zero sum game, because the growth equaled the losses elsewhere. It isn't creating new customers, it is shifting how and where existing customers make their purchases. If the growth of online toysellers had happened without a loss of sales in physical outlets, it would be a sign of true growth and an expanding market, but their increase came at the expense of brick and mortar retailer sales so it's not an expansion of the market, but a change within the existing market.
And electronic discovery is dependent on one of two things (unless you have a lot of marketing money to throw into online ad campaigns)-knowing what you are looking for (which defeats the purpose of discovery as you have to already know about it) or triggering an algorithm that puts the product in front of your eyes, which usually means the potential customer is already interested in that type of product and isn't going to provide the kind of potential discovery being in the mass market might.
-M
And electronic discovery is dependent on one of two things (unless you have a lot of marketing money to throw into online ad campaigns)-knowing what you are looking for (which defeats the purpose of discovery as you have to already know about it) or triggering an algorithm that puts the product in front of your eyes, which usually means the potential customer is already interested in that type of product and isn't going to provide the kind of potential discovery being in the mass market might.
-M
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