GI Joe at Australian Toy Fair

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Crude little photos like this one from the Kenbrite booth at the 1974 Australian Toy Fair are gold to me, a little glimpse into how our childhood friends were marketed. I have a few more shots that I'll share soon.

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[Wee67]

I love these "behind the scenes" photos from the business back in the day. It makes me think about how far companies have come AND have not come with display booths at toy fairs. I know Mego was famous for incredible booths at Toy Fair in NY, but were they one of the first to really blow this displays out? Or was that just what everyone was doing as the 70's continued?