In Which Aisle Might The Female Figures Fare Best?

[Dark Shadow]

I stopped in 5 Targets last night, aside from 6 Norms, 3 Chekovs, 2 Sulus and 2 AJs collectively, each store had an over abundance of the following female figues: Peg, Alice, Kelly, Piper, and Tootie. One store had a few Samanthas & Jos, and each store had 2-4 of the following sets: Wizard of Oz, Full House and Jeannie.

Clearly the Marvel aisle is not the best location for these figures. I would think something closer to the girls' Mattel aisle might be a good location, or is there another location that would be even better? I'd like to see these get a fair shake, if that's at all possible.

[rche]

The only thing I can think of that matches the 8" line is by the Funko and Neca stuff that is typically located somewhere around the electronics section.
In toys, it is tough to say if these should be with (deep voice) action figures, or in with the 'dolls' from Hasbro and Mattel. The 14 inchers all have an easy placement next to other superhero items, but the 8" line seems to be driven more by pop culture and nostalgia, which ties in with the Neca/Funko area better than anything in the classic kiddo toy isles.

[Dark Shadow]

The only thing I can think of that matches the 8" line is by the Funko and Neca stuff that is typically located somewhere around the electronics section.
In toys, it is tough to say if these should be with (deep voice) action figures, or in with the 'dolls' from Hasbro and Mattel. The 14 inchers all have an easy placement next to other superhero items, but the 8" line seems to be driven more by pop culture and nostalgia, which ties in with the Neca/Funko area better than anything in the classic kiddo toy isles.

I always forget about that little section. I think you're right, that would be the best spot for them.

[PNGwynne]

I like Rche's idea, now that the endcaps are gone.

[KOMonger]

If I was managing a Target, and it was allowed, I'd sprinkle some Megoes at the check-out counter. With so many pop licenses, the impulse-buy factor would be unavoidable. These buyers wouldn't otherwise spot them buried in the toy aisles.

[jwyblejr]

I'd put them up front with the baseball cards at Target,like Walmart does with their collectibles.

[RonnyG]

I suppose the "prime real estate location" would be at the check-out aisle by the gum and People magazine. I bet there's a lot of people who don't even know that Mego is back, or never visit the toy section. This way everybody will see them as they're waiting in line to pay. It's never gonna happen, but I can dream. Maybe we as members should bring some up to hang on a peg as we leave.

[ODBJBG]

Honestly, yeah the female figures might fare better in the girl's toys aisles. But I'm not sure they will. Mego has made far too many female figures this go around, IMO. Charmed and Charlie's Angles are all female characters and thus far all the Married with Children characters have been women. That's a lot of essentially Barbie dolls in the boys aisle. Not only are they not particularly popular characters, they're not a fit for the aisle they're in.

I'm not sure they'd do good in the collector section either. Mego isn't a great fit for that. It tends to be 80s-90s era stuff with more modern video game tie-ins sprinkled in.

I think at this point they MIGHT have some more success if they had Mego split 50-50 amongst the boys and girls aisles.

Then again, I think they should have had whole cases of Frankenstein and Dracula and the Wolf Man at Halloween. But maybe they think having a bunch of Kelly Garretts is a better strategy.

[tllgn]

I like the gals right where they are.why not the wwf girls from that line are there as is the marvel chicks from those lines.so their fine right where they are.

[monitor_ep]

I still think that the Mego should be set up by the TV-on DVD section or endcap. With the cross-promotion it would help in keeping them from getting banged up all the time and really if you are looking at the Mego you might look at the DVDs or the other way around.

Back when I worked at Blockbuster that is where we would have put them.

[TrekStar]

Mego is an action figure toy, so why wouldn't they be set up in the action figure aisle in the toy department
especially in a large department store?

[Eric]

If you put the Tootie figure in a convention signing room with Kim Fields it'll go for $50. At least that's what they were asking for it this weekend at Chiller Theatre. I don't think an autograph was included.

[Dark Shadow]

Then again, I think they should have had whole cases of Frankenstein and Dracula and the Wolf Man at Halloween.

How awesome that would have been. IMO the monsters should have been 15-20K and had a home on a Halloween section endcap.

I like the gals right where they are.why not the wwf girls from that line are there as is the marvel chicks from those lines.so their fine right where they are.

Having WWF figures in the WWF section makes perfect sense. I'm not one to pay attention to WWF figures, do the female figures sell well?

"Marvel chicks" in the Marvel aisle also makes perfect sense and the figures seem to sell.

The problem with having Tootie, Peg, Kelly, etc. in that same aisle is that they're clearly not selling. Perhaps an argument can be made that these figures won't sell anywhere in the store, but I'd like to see them get a fair shake at getting noticed by shoppers who might be more receptive than those who are inclined to walk right past them in the Marvel aisle.

I like Rche's idea, now that the endcaps are gone.

Same here. I also think the following ideas are better than leaving them where they are:

If I was managing a Target, and it was allowed, I'd sprinkle some Megoes at the check-out counter. With so many pop licenses, the impulse-buy factor would be unavoidable. These buyers wouldn't otherwise spot them buried in the toy aisles.

I'd put them up front with the baseball cards at Target,like Walmart does with their collectibles.

I suppose the "prime real estate location" would be at the check-out aisle by the gum and People magazine. I bet there's a lot of people who don't even know that Mego is back, or never visit the toy section. This way everybody will see them as they're waiting in line to pay. It's never gonna happen, but I can dream. Maybe we as members should bring some up to hang on a peg as we leave.

I still think that the Mego should be set up by the TV-on DVD section or endcap. With the cross-promotion it would help in keeping them from getting banged up all the time and really if you are looking at the Mego you might look at the DVDs or the other way around.

Back when I worked at Blockbuster that is where we would have put them.